Facebook, with more than 750 million members, seems like a fantastic place to advertise. Not only is the audience huge, but people spend more time on Facebook than anywhere else on the Web. By one estimate, the average Facebook user spends more than 11 hours a month on the site. Seems like a no-brainer, right?… Read more »
Monthly Archives: July 2011
As with every aspect of online marketing, your goal is to increase business. Whether you reach this goal through a website with quality SEO, social media marketing services or (ideally) a combination of both, the goal is the same. Websites are a tried and true method for online advertising but can the same be said… Read more »
For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.”
Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm.
Over the past couple of years you’ve undoubtedly come across a mention of Twitter in some form. Whether it’s an advertisement for a business suggesting you follow them on Twitter for deals, or your kids trying to explain the use of Twitter (practical or otherwise), it’s a very important social media platform. How important?
The big news (in some circles) the other day was that Rihanna ousted Lady Gaga as the most popular person on Facebook. (It’s not all bad news for Gaga – she’s still queen of the Twitterverse.) Which raises one big question: Who Cares?
Having an online business through eBay is a fast, fun and easy way to provide great customer service from the comfort of your home or office. Getting started with eBay may seem like a challenging endeavor, but you can be up and running in a few simple steps.
Hubspot’s recent 2011 State of Inbound Marketing Report makes one thing very clear—marketing budgets are shifting more and more toward inbound marketing, and away from older, traditional models of outbound marketing.
Alright, so you’ve got a Facebook page, and a Twitter account (and next month you’ll have a Google+ profile). Now what? Don’t think about customers, sales, conversions or the number of fans or followers you have. Strip everything away and boil it down to its simplest form, and what is social media really good for?… Read more »
Receiving Search Engine Optimization Proof One of the most important aspects of a business’ marketing strategy involves tracking how much it costs to bring in new clients. Ideally, you want to receive a strong ROI for your marketing campaign. However, if your marketing dollar isn’t track-able (i.e., you can’t determine how much you are spending… Read more »