Monthly Archives: July 2011

Facebook Ads: Friend or Foe

Facebook, with more than 750 million members, seems like a fantastic place to advertise. Not only is the audience huge, but people spend more time on Facebook than anywhere else on the Web. By one estimate, the average Facebook user spends more than 11 hours a month on the site. Seems like a no-brainer, right?… Read more »

Branding Your Business Online

For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.”

Understanding Google Webmaster Guidelines

Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm.

Tweet it Up: How Twitter Can Boost Your Business

Over the past couple of years you’ve undoubtedly come across a mention of Twitter in some form. Whether it’s an advertisement for a business suggesting you follow them on Twitter for deals, or your kids trying to explain the use of Twitter (practical or otherwise), it’s a very important social media platform. How important?

Social Media for Business: It’s about Sharing

Alright, so you’ve got a Facebook page, and a Twitter account (and next month you’ll have a Google+ profile). Now what? Don’t think about customers, sales, conversions or the number of fans or followers you have. Strip everything away and boil it down to its simplest form, and what is social media really good for?… Read more »

How to Track your Return

Receiving Search Engine Optimization Proof One of the most important aspects of a business’ marketing strategy involves tracking how much it costs to bring in new clients. Ideally, you want to receive a strong ROI for your marketing campaign. However, if your marketing dollar isn’t track-able (i.e., you can’t determine how much you are spending… Read more »