Monthly Archives: June 2011

Google Leaps into the Social Networking World with Google+

In the world of social media, it seems like nothing is static. Just a few years ago, MySpace was the undisputed leader, but it wasn’t long before Facebook took the lead, and now MySpace is all but irrelevant. But does this mean the battle is over, and Facebook wins? Google doesn’t think so. The search… Read more »

Google Reaches One Billion Users

One billion? Yep. For May of 2011, Google sites were visited by more than 1 billion unique users from around the world, marking the first time that threshold has been crossed for a specific website. Of course, this includes the various Googles for different countries, as well as Google News, Google image search, and so… Read more »

How SEO Turns into Clients

Achieving High Search Engine Ranking and Optimization By providing a professional, aesthetically pleasing website, you are on your way to a solid marketing strategy. However, a sleek and functional website that is not optimized to target your niche audience in the search engines will bring you little ROI. In order to see conversions from your… Read more »

How Much Does Good Design Really Cost?

“In the know” business owners are aware that they need good website design to impress potential clients. However, many DIY business professionals often think they will achieve inexpensive search engine optimization placement by tackling their business’ website themselves. Unfortunately, the amount of time and the level of skill involved in creating a professional Web design… Read more »

How Does SEO Work?

Millions of businesses—small and large—clamor to be heard online because they have learned that potential customers now turn to the Internet to find products and services that they need. For local businesses, the challenge of being heard amidst the voices of thousands of other businesses like yours can be daunting. This is where SEO (or… Read more »

More on Facebook’s “Happening Now”

What’s “Happening Now?” As we wrote about a few posts back, Facebook is currently test-marketing a new feature called “Happening Now” that functions much like a Twitter feed. Embedded on the right side of your profile page, Happening Now provides a real-time feed of your friends’ activities—things they are “liking,” web pages or videos they… Read more »

Online Reputation Management – What You Don’t Know Can Hurt You

Before the Internet became the dominant form of information sharing, managing your reputation wasn’t all that important, simply because it wasn’t too easy for your reputation to be damaged. Sure, once in a while someone like Ralph Nader might write a damning book about the American auto industry. Or a bunch of negative news coverage… Read more »

How Can SEO Establish Me as an Industry Leader?

The Search Engine Optimization Advantage We all know the benefits of being a leader in the industry: respect, higher sales conversions, more revenue. But how does a business owner rise to the top in his or her industry? The Internet has Leveled the Playing Field Now that the major search engines are the primary source… Read more »

Social Media Is Not a Fad

Fads are fashionable little trends or products: the Pet Rock, Rubik’s Cube, Tickle Me Elmo, JellyBandz, Crocs. They fade away as quickly as they arrive, and while they might be windfalls to the occasionally lucky few, businesses are generally right to avoid jumping on the bandwagon. You know what aren’t fads? Things that revolutionize the… Read more »