Monthly Archives: January 2011

Why Won’t My Ad Run on Google AdWords?

While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.

Your Site is Not a Slow Cooker

One of the easiest cooking methods is to “set it and forget it” with a crock pot, or slow cooker. All of your ingredients are thrown in the pot, the temperature is set, and you are free to complete your daily activities without worrying about a casserole burning in the oven or noodles turning to… Read more »

B2B: Is Your Online Marketing Reaching Your Audience?

Unless you’ve been in an Ashram in India for the last few years, it is probably not a surprise to hear that online is the best place you can place your marketing dollars. What you might not have thought of—or been informed about by your internet marketing service—is the importance of having a website that… Read more »

Consumer Search Habits Changing

The search tactics consumers use to find and purchase goods and services are changing. Up until this point, information was primarily disseminated through print resources like newspapers and magazines. But with the emergence of the Internet, the reliance upon hardcopy print material is dwindling. Though by percentage, television is still the most used form of… Read more »

Consider Your Audience When Developing Content for Your Site

One of the most difficult aspects of having a website that offers a service or product is writing effective copy that will not only attract interested consumers to your site, but entice them to do business with you once they arrive. From plumbers to photographers, landscapers to lawyers, all business owners want their sites to… Read more »