Monthly Archives: December 2010

Using Analytics to Improve Conversions

In the world of online marketing and Search Engine Optimization (SEO), getting visitors to your Web site is only the first hurdle to overcome for a business. It is like having shoppers come into your store and walk around. The next logical step is to get them to actually purchase your goods or services—a conversion…. Read more »

Understanding Google Places

As more and more people turn to the Internet to find the goods and services they need, it is crucial for businesses to have a solid online presence so potential clients can easily find them. Google Places—a free listing service that connects business pages with their physical locations—is an area of the SERPs that local… Read more »

What are Conversions?

When a client actually visits your site and turns into a paying customer (or takes the action you would like them to take), you have made a conversion. You can track your conversion rate with specialized monthly analytics of daily page views, monthly visitors, searched keywords, popular pages, and more.

Don’t be Fooled by Unethical Tactics

When it comes to online marketing and SEO, there are reliable companies and companies that should be avoided at all costs. As is true in any industry, some companies make deceptive claims about their ability to deliver results that they know full well they cannot make. In their wake of deception, these unethical companies take… Read more »

What Should You Tweet?

If you’ve joined the wonderful world of Twitter, you might find yourself falling short of things to say—especially when you see the mound of tweets that some businesses and people seem to churn out every day. Don’t get panicked or think about quitting—just sit back, relax and take in some of this advice about what… Read more »

Online Advertising seen as more of a “Sure Thing”

eMarketer, a research firm studying trends in digital marketing and media, recently announced that online ad spending reached $25.8 billion in 2010—an increase of 13.9% since 2009. The principal analyst at eMarketer believes the trend is due to businesses considering “most forms of internet advertising…as more of a ‘sure thing’ than most traditional media.” Why… Read more »