Monthly Archives: February 2010

Pepsi Chooses the Internet to Promote Brand over the Super Bowl

As over 100 million viewers tuned in to watch Super Bowl  XLIV, a major brand’s presence was absent from the slew of much-anticipated  Super Bowl commercials. With over 23 consecutive years of Super Bowl  advertising—creating many iconic commercials along the way—Pepsi opted out of a  coveted position in what has historically been the most watched… Read more »