Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.
When people search for your company, you want them to find ONLY your company – that’s the first half of SEO for reputation management. The other half is making sure that what they find is what you want them to see.
Your Website and Your Message
Your website is like a virtual storefront. It’s the part of your business that’s visible to anyone on the Internet, and its appearance and message will form the impressions of your visitors. This is why it’s important to have a site that looks and sounds right for your audience and message. And having that site appear at the top of search results helps ensure that the first glimpse a potential customer gets of your company provides the right first impression.
When someone searches for you by name or by a service you offer, you want your own website to be one of the first things they see and click on. Your company may be referenced in many other places on the web – and the message on those sites may be out of your control. There may even be incorrect or outdated information on these other links.
And, of course, there may be other websites out there with a name similar to yours; having your site at the top prevents visitors from getting confused about who’s who (or associating you with somebody else’s bad reputation!)
This is why SEO is important for bringing your site to the top of the search results.
The Role of Social Media
In addition to helping craft your website’s message and help it rank prominently in search results, the other reputation management service offered by SonicSEO.com is social media messaging. Your social media presence provides an additional platform for your brand message and gives potential customers a way to get to know you better.
When we manage your social media accounts, we also help you to stay connected with visitors. We can help filter customer feedback and field important questions from your audience – both of which are vital to ensuring the message your brand puts forward online is the one you want customers to associate with your company’s values and services!