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Understanding Keyword Research

Everyday, more and more people are turning to the Internet to find services and products that will meet their needs. And they are increasingly using major search engines like Google and Yahoo to find these goods and services. If your Web site is not optimized to be found on the major search engines, there may literally be thousands of people out there looking for your business who can’t find you.

What would it mean to your business to suddenly be accessible to this previously untapped market?

Part of a good SEO marketing campaign is not only being found online, but making sure your site is tailored to convert site visitors into customers. This is where the advice and assistance of a professional comes in. And that’s what SonicSEO.com does (see Helping Spiders Crawl Through Your Web Site: What You Need to Know About Search Engine Optimization). We will guide you through the process of developing a profitable online presence through compelling design, solid structure, strategic planning and proprietary search engine optimization tactics based on user search patterns and statistics.

In order to drive targeted traffic to your Web site, you must be able to anticipate the needs and search patterns of your potential customers. To accomplish this, you must understand how someone who needs your services or products is looking for you online. At SonicSEO.com, our expert team of SEO professionals will provide you with a detailed analysis of the exact phrases people are typing into the search engines to find you. This is called keyword research.

Key word research allows us to understand the motivations of your potential customers by analyzing their search patterns and trends. Through this research, we will utilize statistics to help you target the keywords that are most relevant for your site and what you want to accomplish through your site—helping you find niche marketing opportunities that enable your site to be accessible to the people searching for your products or services. At SonicSEO.com, we will help you choose the right words to drive potential customers to your site and keep them there once they arrive.

It is important to be aware that keyword research is not the end all be all of an Internet marketing campaign. Keyword research is helpful insofar as it allows you to understand search trends and have an idea of what is being searched for on the Web. However, human beings are not static creatures and search patterns and trends do change. That’s why it’s important to have an SEO firm monitoring your site so that adjustments can be made as needed (see Numbers that Really Count: Understanding the Traffic Statistics of Your Web Site).

When optimizing your site for search engines, time is of the essence. Search engines like Google, Yahoo and MSN use complex algorithms to rank Web sites in the order of highest relevancy to the key terms that have been used for any given search. Part of the formula these search engines use is related to the amount of time the Web site has been optimized for a specific key word phrase in addition to how that phrase is strategically used throughout your site. If your competitors have already begun the optimization process and are targeting the same keyword phrases that would be optimal for your site, they have the upper hand on getting a higher ranking than you on the search engines.

Don’t lose out to forward-thinking competitors that get ahead of you in the search engines by optimizing their site before you do. It starts with key word research. And the SEO professionals at SonicSEO.com will give you the knowledge you need to make your site appealing and accessible to you potential customers. Get started today by calling 888-437-3737!

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