After you have invested in Search Engine Optimization and made the commitment to stick it out for the long haul, it is now time to promote your newly optimized site. While your site is working its way to the top of the search engine results pages (SERPs), you need to tell your current and potential customers that you are here to stay. Create a Web presence and work it!
One way to promote your site is through social media. While Google, Yahoo!, and Bing can place your site at the top, you have to work to show consumers that you care about providing a great customer experience—be it in person or on the Web.
Social media outlets like Facebook and Twitter allow you to personally connect with your customers as friends and followers. By posting regular updates, rewarding online interaction with discounts and letting consumers know that you are always there for them can go a long way in establishing brand loyalty.
Become the Authority
As a business owner, you know the ins and outs, tips and tricks of your given field, but your competitors may know them also. You need to prove to your potential clients that you are the best at what you do. Social media can help!
By regularly Tweeting and updating, you can share some of your knowledge with your friends and followers. Link them to your blog, share relevant articles, and keep them aware of any updates. You know your business—show it to the world.
Send Regular Updates
Through Twitter and Facebook, you can always keep your clients updated with business information as well as the human side of the business. Twitter feeds are constantly updating, and so should you. If your updates are only visible for a few minutes, not many of your followers will see them. Tweet often, Tweet well.
Facebook is the perfect outlet for posting upcoming events or sales, inviting guests, and reminding your friends that you are here. It is important to update your Facebook status so that your friends want to visit your page and see what’s new. Stagnant Facebook equals stagnant Web site promotion.
When you update regularly, you are showing that you haven’t forgotten about your clients. Although a customer may have completed a transaction with you, you never know when one of their friends may need your service. Word of mouth recommendations are priceless and staying in contact with your previous clients can set the stage for a positive recommendation to others.
Search Engine Optimization and Web site promotion go hand-in-hand with one another. Once your site has been properly optimized, it is important to promote it to maximize your online reach. Social media outlets are fast, easy ways to connect with current and future clients.