The Internet is perhaps the single most diverse and powerful media platform in the world today. And Internet marketing does not face the limitations of radio, television and print; the Internet is multimedia, with numerous advertising opportunities that never existed before. With so many new options available, how can a business make the right choice?
Types of Internet Marketing
These are just a few of the many ways a business can promote its message online:
- Organic search results achieved through good search engine optimization practices. These place your website at the top of the search engine results page when someone searches for a product or service relevant to your company. Because people are much more likely to click on organic results than paid ads, SEO can be highly effective – and also one of the most cost-effective marketing methods in the long term.
- Search engine advertisements place a paid-for link to your product at the top of searches relevant to keywords you choose. These can be pricy, but they can also be quicker than organic ranking – making them a good choice in some cases when organic SEO can take time to build momentum.
- Website ads work much like traditional print media ads, by placing a marketing message on a webpage that may interest people in your core audience. The same is true of video ads, which air on video streaming services and video upload sites like YouTube. These ads can be effective, but they’re also often very expensive and not always the best choice for regional small businesses since they’re not tightly targeted.
- Social media advertisements place paid ads before the eyes of people in certain demographics or interests, allowing you to speak directly to an audience who might be especially interested in what you have to say. These ads are more closely targeted than other kinds of advertising, and they can be affordable in some cases, particularly in short bursts.
There are many more ways to market a business online, and as technology continues to develop, new channels of media and marketing become available. As you can see, there are perks and drawbacks to all of these options – which is why it’s important to seek the advice of people with experience in Internet marketing.
The team at SonicSEO.com can help you with SEO, social media, search engine ads and more. We can also provide advice that fits your specific needs, taking your budget, audience and message into consideration. Together, we can help you craft the most valuable Internet marketing campaign to suit your company’s needs.