As with other social media platforms such as Facebook, Twitter can be a powerful marketing tool for businesses. But how exactly does one go about marketing on Twitter? And what does it really mean to engage in Twitter marketing?
Twitter marketing is the use of Twitter to raise awareness of your business or website—and to drive potential customers in your direction, whether online or to a physical brick-and-mortar store. With more than 271 million active registered accounts, it is second in size only to Facebook.
The Advantages of Twitter Marketing
Twitter is probably the best social media network for rapid engagement with others. This makes it a powerful tool for customer service, for establishing relationships, for soliciting opinions or responses to a question, or for spreading the word about new products or special offers.
Twitter is built on followers. You want to get as many people to follow you as possible. The more followers you have, the more potential customers you have. And, since each of your followers has their own set of followers, your tweets have the potential to be retweeted far beyond your own followers , giving you even greater exposure.
How to Get Followers
Unfortunately, there is no shortcut to building a solid base of Twitter followers. As with Facebook marketing, the key is to provide valuable, informative, and entertaining content. One thing you do not want to do is to constantly tweet about your business or the services you provide. Twitter is not a place to advertise, it’s a place to connect. It’s ok to tweet about a special deal once in a while but do it judiciously.
Essentially, your goal is to become seen as a valuable source of information or entertainment—or preferably both. Your tweets should have enough variety to keep people interested; this will make it more likely for them to keep following you. Occasionally, you’ll get retweets, and each of those will probably gain you a few new followers—who you also want to keep. Over time, by providing a steady stream of informative and/or entertaining content, your base of followers will gradually grow.
It’s ok to be more active on Twitter than on Facebook. Anywhere from a half-dozen to 25 or 30 tweets a day is OK, as long as you are spacing them out—it can be annoying if you tweet ten times in half an hour. But don’t just tweet to tweet. Be sure you have something to say.
Twitter’s Also About Interaction
Another way to improve your Twitter presence and gain followers is to interact with already-prominent people in your field. By direct interaction with these influential people, you’ll come to be seen as another important player in your industry—and soon people will be wanting to interact with you.
One other factor to keep in mind: social media platforms such as Twitter are becoming increasingly visible to search engines. Being active on Twitter can be a boost to your search engine rankings, and thus drive even more traffic your way. And it’s likely that social signals will become ever more important to search engine optimization in the future.
If you’re not using Twitter as a marketing tool, you’re missing out on a fantastic way to get new clients, raise awareness of your business, and connect with your customers. It’s something we feel everyone should be doing. But if you haven’t got the time or inclination, we offer social media management services.