Top Ten Search Engine Optimization Tips—#8 Sitemaps

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Man drawing an organization chartWith a successful track record of delivering quality SEO services to our clients, we continue to provide information to help you get the most out of your SEO services. Our countdown of the top ten search engine optimization tips gives you the knowledge you need to be an informed consumer. So far, we’ve talked about why analytics and meta descriptions are important components of any SEO package.

Today we discuss tip #8.

Sitemaps

Sitemaps are exactly what the name indicates—a map of your website. Just like any map, a sitemap makes it easy for users or spiders—programs designed to crawl your site—to navigate your page and find the information they need quickly. This is why your website needs a well-crafted sitemap.

Good sitemaps are the foundation of good website structure.  It is absolutely necessary for results-driven SEO because it enables the major search engines to easily index every page on your site. This increases your chances of being found in the search engine results pages (SERPs) when potential clients use relevant key term phrases in their searches.

Sitemaps are also a great resource for people who visit your site. With a well-constructed sitemap, someone who visits your site will never feel lost; they’ll always know exactly where they are and how to easily access desired information. By carefully integrating your sitemap with other highly relevant SEO tools, your site will get more targeted traffic resulting in more clients for your business.

Don’t forget to check out our blog tomorrow for #7 in our top ten search engine optimization tips!

6 Responses to “Top Ten Search Engine Optimization Tips—#8 Sitemaps”

  1. Cassidy

    I don’t think I ever realized what the “sitemaps” thing meant. Now, I’ll be able to more efficiently use the websites I frequent.Thanks for the info!

    Reply
  2. Walter

    Is the site map just a way of organizing your web site or is it a tangible thing that google looks for?

    Reply
    • SonicSEO Team

      It’s both. Sitemaps are all about making your pages easy for Google to find. There are a couple reasons why sitemaps help:

      1. A sitemap makes every page on your site two clicks away from root (homepage).
      2. A sitemap is keyword rich (if done correctly); they make all the really relevant information about your site easily accessible to Google.

      But sitemaps are also useful for people who find your site. Not only can sitemaps help people quickly find information they’re looking for, but they can tell you a lot about the usability of your site. If a lot of your visitors are accessing your sitemap, you need to figure out what info they’re looking for and why they’re not finding it in your navigation. With careful analysis, you can create a better user experience by revising your navigation to better meet visitors’ needs.

      Reply
      • Terrance

        Can using analytics help you figure out whether users are finding you with the sitemap or navigation?

        Reply
        • SonicSEO Team

          Analytics can help you understand exactly how users find your site and what they do when they get there.

          Reply

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