Your website may be your most valuable and effective marketing tool. But no matter how beautiful it looks, and no matter how many ranking factors you can check off, if you’re relying on your own branding efforts, you may be handicapping your SEO and conversion potential. What you need is social proof.
What Is Social Proof?
Social proof is simply a way to build credibility for your brand/business by demonstrating its popularity, acceptance and/or favorability with others. In short, rather than you stating that your product is the best or that your service is top-notch, you let others make that statement for you…because research shows that viewers are more likely to trust an outsider’s opinion.
The Benefits of Social Proof
The benefits of social proof are easy to see.
- Boost in conversion
Today’s Internet users do not sacrifice quality of products and services just to get the convenience of online shopping. Before buying, the majority of users look for outside information about your products, services or reputation. When your website features other users’ opinions and/or ways for viewers to see that members of their own social network have a relationship with your brand, they are more likely buy what you’re selling.
- Boost in SERPs
Today’s search engine algorithms are programmed to read and evaluate a website much like a human user. That means they consider social proof in rankings. To make it to the top of the organic search engine results pages, your website almost certainly needs to have other websites, social media channels, etc. pointing to your site.
Because some channels make it possible for you to get social proof for your brand without spending a penny, you can boost your online and off-line performance without increasing your marketing budget.
How to Get Social Proof
There are a number of ways to provide social proof for your brand, including:
- Customer reviews and testimonials—these may be published on your site or simply linked to online review sites like Yelp!, TripAdvisor and more.
- Expert reviews and opinions
- Celebrity or industry leader endorsements
- Media mentions—press releases, local news coverage, tweets, etc.
- Subscriber counts—make the number of people who get your newsletter or other publications visible
You may also visually provide social proof by displaying logos of partners, notable clients, etc. and/or certification badges on your website.
We provide comprehensive online marketing. We can help you develop a strategy that incorporates social proof on your website and social media platforms. To take your Internet marketing to the next level, contact us.