Social Media Is Not a Fad


social media analogy using a keyboardFads are fashionable little trends or products: the Pet Rock, Rubik’s Cube, Tickle Me Elmo, JellyBandz, Crocs. They fade away as quickly as they arrive, and while they might be windfalls to the occasionally lucky few, businesses are generally right to avoid jumping on the bandwagon.

You know what aren’t fads? Things that revolutionize the way we communicate:

While we can’t be sure that Facebook or Twitter will be the mechanisms of social media usage in five or ten years, the concept of social media—the ability to have instant multi-path communication with an organic network of people of potentially unlimited size—is probably the biggest revolution in communication since language. It’s not going anywhere.

Think about it. Every other form of communication has been either one-to-one or one-to-many. Social media, on the other hand, has no real limits on communication, on the number of linkages which your message can travel over, or which can bring the messages of others to you. People can reach groups, groups can reach people, everyone can reach everyone else, or be reached by them. If you don’t think that’s revolutionary, you might want to talk to the people of Egypt.

There are legitimate issues about how to use social media effectively as a marketing tool, and we’ll talk about some of those in our next post. But if you are dismissing social media out of hand as a fad and refusing to take a good look at what it can do for your business, you might as well be using a telegraph.

6 Responses to “Social Media Is Not a Fad”

  1. Marzipam_93

    Some interesting points here, especially about the multiplicity of communication paths. I hadn’t really thought about social media being a revolutionary form of communication but I guess it is.

  2. ASU_SolDiablo1

    I s’pose it’d depend on how you define “fad.” Social Media is hot now and mostly likely will be for years to come, but it’ll evolve to something else. It truely can’t keep growing in it’s present form forever. Same as the telegraph. Ya it was big, but it evolved into something else.

  3. Terrance

    This certainly gets my curiosity up. I wonder what exactly social media online could evolve into?

  4. ASU_SolDiablo1

    Who really knows. In the days of the telegraph they never couldve imagined the internet. While “fad” may not be the right word, everything changes over time. Social Media is really big today, but a decade from now it may not be. I guess when your marketing you need to use whats big in the here and now though.

  5. BillyTee

    @ASU – I see your point but I also see that social media is whats in now and if thats the case you might as well take advantage of every current resources especially if itll help your business in the here and now.

  6. Steve

    @ASU – Well, it may not be called “social media” in ten years, and it may have evolved even further, but the point is that we’re never going to go back to the old ways where the media spoke and the people listened. Everyone is speaking now, and media (including advertising and marketing media) better do just as much listening as they do talking.


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