A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours.
A Good SEO Company Provides…
To find an SEO company that keeps up with the latest SEO strategies (to keep pace with ever-changing search engine algorithms), practices ethical SEO (aka “white hat”) and is committed to helping your business grow through effective SEO and online marketing, look for a company who provides the following:
Demonstration of SEO performance on their own website.
Remember when we said to Google an SEO company (service + location)? If they appear on the first page of the SERPs, they’re practicing what they preach. They have the ability to do for your website what they do for their own.
Earned high rankings on search engine results pages (SERPs).
You want an SEO company that gets results but doesn’t overstep their bounds by guaranteeing them. To get a more objective look at the company’s results, don’t just take the company’s word for it. Ask them for references. Google each SEO company’s clients—where do they rank on the SERPs? Talk to these companies to find out how business has been helped (or not) through the SEO company’s performance.
An SEO package that includes everything necessary to achieve improved ranking results…ethically.
Effective SEO is based on keyword research—finding out what phrases people are actually using to find the products or services related to your business. Once these keywords are identified, your site is optimized through the synergy of:
- Good copy—copy that incorporates keyword phrases in a way that does not distract human readers scanning the page. It should also appeal to your target audience and building your brand’s reputation and credibility with quality information.
- A rich backlink profile—a mix of inbound and outbound links to quality sites that is continually monitored and updated.
- Current and compliant coding—coding that reflects industry trends and updates.
- User-friendly navigation—a site that allows readers to easily navigate to any page from the home page and back again without getting lost and clear call to action buttons or links on each page.
- Attractive design—an eye-pleasing design that minimizes viewer distractions but allows call to action buttons or links to “pop,” which helps to encourage viewer-to-costumer conversion.
But SEO results aren’t static because search engine algorithms aren’t static. You need an SEO company that will provides continuous monitoring and analysis of your website’s performance and make the necessary adjustments to maintain high rankings. Look for an SEO company that doesn’t charge by the hour for those changes; it should be included in your package.
Quality customer service.
A good SEO company needs to perform on your timeline, not their own, which isn’t possible if you can never reach them or get a return phone call or email in less than a week. Talking to an SEO company’s past and current clients is the best way to gauge the company’s customer service, including how they approach website maintenance.
Where Do You Find a Good SEO Company?
Dishing up good SEO is a tall order, but one that SonicSEO.com is able to provide time and time again. In our 14 years of business in the internet marketing industry, we’ve helped over 4,000 clients grow their businesses through effective online marketing. You can ask them! We’re happy to give you references. With a 95% renewal rate on our SEO service, we already know what our clients are going to tell you about our services.
What Makes Us a Good SEO Company?
Bottom line: SonicSEO.com is good at SEO because we care.
We care about keeping up with the changes in the industry.
We care about doing things the right way.
We care about details.
But most importantly, we care about our clients!
But don’t take our word for it. Ask us for our results. Ask us for references. Talk to other SEO firms. We’re confident you’ll discover that SonicSEO.com is the complete package you need for success online.