August 10, 2009

Forbes recently reported an anticipated $65 billion  advertising shift from traditional marketing mediums (like the Yellow Pages) to  the Internet in 2009.

As more and more businesses look in to how to gain a  competitive edge on the Internet, they need to be aware of the potential impact  of choosing a bad SEO firm.

Keli Etscorn, SEO Department Manager at SonicSEO.com, warns  that “bad SEO tactics can result in your site not ranking in the search engines.”

So what is bad SEO?

Etscorn advises businesses to be wary of any SEO firm that  promises to make a business’ Web site number one in the search engines.

“Unethical SEO firms often operate by misleading clients to  believe that a number one position in the search engines is what SEO is all  about. That’s not true,” said Etscorn. “SEO is about getting unique targeted traffic  to your site. Think about it: who cares if your site holds the number one  position for a phrase nobody ever types into the search engines. It doesn’t do  you any good because it’s not driving any business to your site.”

Another thing to watch out for when looking for an SEO firm  to optimize your business’ Web site is a company that promises to get you  results by next week. While it is possible to exploit weaknesses in the search  engines to obtain quick results, Etscorn warns that these results are not  lasting.

According to Etscorn, “By engaging in underhanded tactics,  the search engines can remove ranking consideration.  Effective SEO takes time. If you want lasting results from your SEO, you have  to do it right. You have to create relevant copy, you have to have a properly  structured site, you have to focus on getting quality in-bound links, you have  to understand what’s happening with your Web analytics and you have to make  sure your site is being properly maintained.”

Additional things to look out for are firms that utilize  tactics like keyword stuffing, hidden text and doorway pages. While this may  generate traffic for a little while, it ultimately creates huge setbacks for  businesses who are trying to solidify their presence online.

SonicSEO.com creates solid SEO campaigns by designing Web  sites that communicate clearly and ethically with the search engines. They take  the time necessary to engineer Web sites that rank well in the search engines through  statistical analysis and strategic planning.

As businesses seek to land at the top of the search engines  for relevant key term phrases, SonicSEO.com is there to provide ethical and  effective SEO.

About the Company AllLaw.com, Inc. is a local Albuquerque company that was started in 1998  by UNM alumni Arvind Raichur, J.D. and Becky Raichur. The company began as an  online attorney directory and online portal for consumers and lawyers in need  of legal information. After surviving the dotcom bust of 2000, AllLAw.com, Inc.  has gradually expanded its online marketing services to reach other types of  small business by doing business as SonicSEO.com. Today, AllLaw.com, Inc. is a  full-service Web site design, development, hosting and marketing company that  has clients throughout the United States  and Canada.