5 Tips for Good Website Design

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Tips for Smart Web Design

Your Web site is available 24/7 for potential new customers to visit and make decisions about whether they will purchase your goods or use your services. For this reason, it is important to practice principles of good design to make sure your site is appealing and sells to as many people as possible. Below are several design principles to keep in mind as you assess the quality of your Web site.

    1) Make sure your site is easy to navigate.
    Your navigation menu should be simple and clear so that visitors know how to get around your Web site with ease. Complex navigation menus only confuse visitors and leave them frustrated.

    2) Use images carefully on your Web site.
    Images make your site load slowly and are often unnecessary. If any images are essential to the message you are trying to convey on your Web site, make sure you optimize them for efficient loading. Use image editing software to reduce the file size of your images.

    3) Keep paragraphs short.
    If paragraphs are too long, visitors may feel overwhelmed and not read what you have to say, or leave. You should split long paragraphs into smaller chunks of text to make it easier for potential customers to read what you have to say.

    4) Make sure your Web site adheres to current Web standards and is compatible across browsers.
    Just because your Web site looks great in Internet Explorer, doesn’t mean it will look great in Firefox or Opera. If your Web site is not cross-browser compatible you will lose out on a lot of prospective customers. You can stay up-to-date on the latest Web standards at www.w3.org.

    5) Limit the use of scripting languages on your site.

Scripting languages should be used carefully on your site. They are effective for manipulating data, but should not be used to create visual effects. Heavy scripts will make your Web site difficult to load and may even cause some browsers to crash. Also, not all browsers support scripts, so some visitors may not be able to access scripted data on your site.

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