As people become increasingly dependent on the Internet for day-to-day living, businesses that want to succeed need to adapt. Sure, there’s a new social media site cropping up every other week (okay, not really, but there are a lot 🙂 ), but does that mean you need to jump on the latest bandwagon?
No. You don’t need to do any jumping to successfully promote yourself online.
But you do need to understand where your potential clients are most likely to find you and strategically develop your online presence to achieve maximum results.
For starters, there are 5 places you should definitely be online to use the Internet as a successful marketing tool. They are:
The first page of Google.
If you’re not optimizing your site for the search engines, you don’t exist to a lot of potential clients. Remember, consumers generally don’t look past the first page of results for any given search. You need to be there.
This social media behemoth has over 500 million active users, 50% of whom log on to Facebook everyday! Your business needs to be here to engage consumers in such a way as to create lasting bonds of loyalty…and a great opportunity for word-of-text advertising.
This micro blogging site has attracted over 200 million accounts. Twitter is a great way to establish your reputation within your industry and establish your credibility with consumers. Strategic use can also help your search engine optimization efforts.
LinkedIn is a place to network and find leads. With over 50 million users, this can be a strong place for your business to be.
One thing you’ll notice is that having an active presence in these places increases your visibility online, which is great for online reputation management. And social media is becoming increasingly important as a ranking factor in the search engines.
Of course, there’s no one-size-fits-all approach when it comes to Internet marketing. It’s important to talk to a quality Internet marketing firm to learn the places that are important for businesses in your industry to be, like YouTube or Flickr or any host of other sites.
But, just showing up isn’t enough. You’ve got to engage. More on that later. 🙂