To be successful in today’s online market, your site needs to be easily accessible to the people who are looking for your goods or services. The main tool people use to find information and resources online is search engines. If your site does not appear high in the search engine results pages, very few people will ever find your site.
To make your Web site search engine friendly, there are several things you need to accomplish (see Helping Spiders Crawl through your Web Site). This article addresses a few of the main things you need to do to make Web pages that search engines love.
Enhance the text on your site with strategically placed keyword phrases.
Search engines love text, in fact, it’s the only thing they “see” and index. It’s how they determine what a Web site is about. Search engines use programs, called spiders, to index Web sites. By analyzing the text on your site, search engines can determine how relevant your site is for any given search. By strategically incorporating keyword phrases into your text (see Six Things to Avoid when Performing SEO), you can help the search engines realize that your site is highly relevant for people who are searching for the services or products you provide.
Avoid Using Frames
Some design elements make it easier for search engine spiders to crawl through your site, while others make it more difficult. To help the spiders crawl with ease through your Web site, avoid using frames. Frames tend to confuse spiders and may cause them to leave your site before they scan every page.
Incorporate Flash Sparingly
Search engine spiders cannot see images. Flash should be used carefully to enhance the experience of your human visitors and not confuse the search engines. If you try to present important information in Flash, or have an entire Web site designed in Flash, search engine spiders will not be able to index your site properly. Remember, search engine spiders need text (see Understanding Flash).
Use Meta Tags
Search engine spiders not only read the same text that human visitors see on your site, but the underlying text that makes up the structure of your site. Using meta tags will help search engine spiders know what your site is about right away and help them see what you believe is the most important information on your site.
Don’t use HTML tags inappropriately
The bulk of your Web site should be designed in CSS (Cascading Style Sheets). CSS allows the programming of your site to be less redundant and more efficient than HTML. Using HTML tags to style your page will create an inefficient code that search engines do not like.
At SonicSEO.com, our SEO experts stay up-to-date on the latest trends in search engine optimization. We take great pride in helping our clients be successful online through ethical and effective search engine optimization.
Contact us today or call 888-437-3737 to learn how you can get your Web site to the top of the search engines!