Building Community on the Web
One of the most effective ways to make your website a great tool to drive business is to make it the hub of a community—specifically, the community of your current and potential clients.
A website for your Med Spa is a great way to let people know about your services. But if you can develop your site as an interactive space that regularly gives your visitors a new experience, you can keep them coming back again and again. The more people feel connected to the community you’ve created, the more likely they are to make regular appointments at your Med Spa, and even bring their friends along.
This doesn’t mean you need to constantly redesign your website, however. In fact, with a little creativity, you can include a number of features to make it easy to share new content. And beyond your website, the more popular social media platforms can also enhance your web presence and help develop that sense of community.
Here are just a few ideas to consider:
- Blogs – A regularly updated Med Spa blog is one of the easiest ways to keep new content in front of your website visitors. Talk about new services you offer, new employees and how they are enhancing your Med Spa, specials you are running, and so on. Be sure to respond quickly to comments visitors leave, and consider letting several of your employees make blog posts. This is a great way for people to get to know the unique personality of your Med Spa.
- Polls and Surveys – This can be a great way to find out what clients want and like, and to get them involved easily. Everyone likes to share their opinions, and who knows? You might recognize an unmet demand and become the go-to Med Spa with something no one else offers. Ask about what new services people would like that you don’t already offer, which current services they like the most, and their favorite thing about your spa.
- Forums and Chatrooms – This is another great way for people to get involved and feel a sense of community—and even ownership of your site. It’s a way for you to interact directly with site visitors. Keep an eye out for any negative feedback on your site or business; this can actually be a great opportunity to build trust and credibility. See “The Value of Negative Reviews.“
- Social Media – More and more, people are interacting with businesses on social media platforms like Facebook and Twitter. In fact, with the always rapidly-changing online environment, these may already be replacing forums and chatrooms as the best place to interact directly with your community. If you aren’t already actively using social media for your Med Spa, you are missing out on tremendous opportunities to connect with customers.
The more you can get people involved in your online world and the greater a sense of community you can create around your Med Spa, the better you’ll do at converting site visits into business.
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