Internet Marketing: Not Just A Piece of the Marketing Pie


A recent eMarketer study suggests B2B marketers are increasing their online marketing budgets.  If you’re a business owner who doesn’t have a large online presence, you may be wondering why other businesses are not only continuing to put marketing dollars online, but are increasing those budgets. 

It’s simple—acquiring more customers.

While the goals for businesses to use marketing haven’t changed all that much, the places that businesses put their marketing dollars have.

Online is where most of the action is and more and more businesses are realizing that.

As consumers—individual consumers or other companies as consumer entities—turn to the internet for a good portion of their information, recommendations and purchasing, businesses want to get that sale. By having a large presence online for their target markets, businesses increase the chances of doing that.

Putting Your Online Marketing Budget in the Right Places

Deciding to jump into online territory doesn’t mean haphazardly throwing money at a website host and thinking it can bring you business. As with any marketing plan, you have to strategically put the money where your target markets are and reach them by using various tools, techniques and platforms to get the best return on your investment. 

eMarketer reports that businesses are  prioritizing their websites as a place to put marketing dollars to gain more customers. Their intent is definitely to improve the experience for users by having a helpful site, but also to gain page ranking so their users can find them. This makes sense. 

There is not too much point in spending all of your money on a fancy website if nobody will ever see it. So, placing dollars and efforts into search engine optimization for websites is gaining popularity as businesses realize the tremendous potential they have to reach consumers who are already actively searching for their service or product in the search engines. Businesses are seeing that having a high ranking in the SERPs makes them available at the click of the mouse for their target markets, ultimately bringing them more customers.

 As more and more people turn to the internet to get what they need, businesses are realizing that internet marketing is no longer just a piece of the marketing pie—it’s the foundation of their entire marketing strategy.

4 Responses to “Internet Marketing: Not Just A Piece of the Marketing Pie”

  1. Cassidy

    Is it even worthwhile to invest anything into traditional marketing strategies like billboards or tv ads?

    • SonicSEO Team

      What mediums you choose to invest in are really dependent on your specific marketing goals. Determine whether you are trying to promote brand awareness, increase direct sales, increase indirect sales, generate leads, increase sales from repeat customers, improve customer retention, etc. Truly, the list of marketing goals is endless and will take some careful consideration to determine. Once you have a specific and measurable goal, you need to do some homework on the best way to achieve your goal. Use the research you find and your intuition to determine the best method to accomplish your goal. A good marketing firm can be truly invaluable in this process.

  2. Walter

    Cassidy, I heard the internet and mobile devices were the only two forms of media that went up last year. Television lost users…it’s still most used form of media by number, but overall, it’s usage went down. I think that TV ads are still relevant, but billboards? Probably not…

  3. Lynn

    I think that advertisers need to look at the big picture….it took TV and radio to have a huge amount of people. But the Internet too 10+. Yrs to have a captive audience. So what advertisers need to look at is where there audience is, and how they are going to reach them.
    I think the tv advertisers are comfortable with the tv, radio etc….platform because it is what u r suppose to advertise on. Many people out there do not understand the Internet and how the need to invest into for the business to be successful.
    I think billboards r here to stay. You can TiVo ur tv and u have ur satellite radio, u can control what u hear. You cannot close ur eyes when you drive, but u also need a good website to support what u r saying out there and get comfortable with the new medium


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