5 Steps to Increase Conversions on Your Site

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Increase Conversion

As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing conversions:

    1. Get them There—The first step in increasing your conversions is getting more potential clients to see your site. This is possible with a strategic search engine optimization campaign. A well-optimized site will drive the right people to your site. By getting more relevant and targeted traffic, you increase the likelihood of conversions because the people coming to your site are already interested in the products or services you provide.

 

    1. Keep them There—Good SEO must be accompanied by good Web Design. Since Internet users spend only a fraction of a second determining if your site is worth staying on, it’s a good idea to invest in a professional-looking site that grabs attention and accurately reflects your company’s image. Additionally, your design should incorporate the most important information at the top of the page, above the fold. If a person can’t quickly and easily find what they are looking for, you will lose them. User-friendly design is essential.

 

    1. Give them Confidence—Establishing your credibility is imperative if you want people to contact you, buy from you or share their personal information with you. Professional web design helps with this because it shows that you’re invested in your company. Also think about including testimonials, references and trust seals (i.e., privacy seals, business validity seals, business verification seals, hacker safe seals, industry leader seals, etc.) on your site to give people confidence in the legitimacy of your business and the service you provide.

 

    1. Tell them what to Do—Don’t assume that people will know what to do when they arrive at your site. Ask for the action you want them to take (this would fall into the category of important information you should include above the fold). Equally as important is making it easy for people to take your desired action. Your call-to-action needs to be well-crafted and strategically placed for maximum effectiveness. All of the copy on your site should direct people toward the action you ultimately want them to take.

 

  1. Test, Test, Test—To increase your conversion rate, you need to conduct some basic testing and keep up to date on your site’s analytics. There are a whole host of analytics you should be aware of, but some basic things to keep track of include finding out:
  • how people are getting to your site—understanding how people are searching for your site can shed some light on their expectations so that you can tailor your site to better meet those expectations.
  • what people are doing once they arrive on your site—are they digging deeper for more information or do they leave just as quickly as they came?
  • which pages on your site drive the most traffic—transform the pages that people see first into solid landing pages.
  • what pages people spend the most time on—focus those pages to get people to act.
In addition to carefully interpreting your site’s analytics, run tests. Try out different messages. Tweak your design. Use different colors. Put your call to action in different places. Increasing conversions is just as much art as it is science. Always be testing.

These are just some of the basic steps you can take to increase conversions. Of course, experts in SEO and website management can give you the best bang for your buck when it comes to investing in your online marketing. Experienced professionals can not only design, optimize and maintain your website, but develop a strategic plan to increase conversions based on the unique needs of your business or industry.

8 Responses to “5 Steps to Increase Conversions on Your Site”

  1. Sabrina

    What are the best types of calls to action? Should they be long or short? How demanding should we be?

    Reply
    • SonicSEO Team

      The best calls to action depend on your specific industry and your target audience’s expectations. Depending on what you’re offering, a long or short call to action may be most effective. This is why understanding your analytics is so important….it can help you understand what kind of calls-to-action are best for your site. Sorry, but there is really no blanket answer that applies in all situations.

      Reply
  2. Amy

    Great tips! Never really thought about “telling” people what to do. Always just assumed they would know. But, this makes sense now. Thanks!

    Reply
  3. Walter

    I’ve heard major websites like Amazon do Conversion Optimization, but that the process can be costly. Is it wise for smaller companies with a smaller budget to engage in continuous testing?

    Reply
    • SonicSEO Team

      It’s important to always be testing, regardless of the size of your website. Good analytics and tests to improve conversions are not out of reach for small businesses. Just look for an SEO company that includes these services as part of its fee. By hiring an all-inclusive SEO firm, you can effectively manage your marketing budget with a set monthly fee….no surprise bills for important analytics services.

      SonicSEO.com actually has several SEO packages designed with small- to medium-sized businesses in mind.

      Reply
  4. Clarissa

    Credibility is hard to establish in person let alone on the Web! These are great tips to get you there!

    Reply
  5. Rickie Band

    Good post you got here. I appreciate the effort involved in coming up such informative post. I will be coming back for more. Thanks!

    Reply

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