Shopping online during the holidays has become a popular and resourceful way to skip the long-lin es, avoid jam-packed parking lots and evade large crowds.
So popular, the concept has developed into a profitable holiday phenomenon for online retailers called “Cyber Monday,” an online version of Black Friday.
Make a List, Check it Twice
Prepare your shopping cart for the seasonal rush by following this simple checklist from the ecommerce professionals at SonicSEO.com.
√ Seamless Experience
Your ecommerce site should be user-friendly—easy to navigate and organized. Customers should be able to browse, select an item, and pay without hesitation or trouble. If a customer is confused or frustrated by the check-out process, you may lose the sale.
Also, if an item sells out, we recommend directing customers to a page with similar products. This will increase the likelihood of a purchase, and skip the possibility of a potential customer leaving the website and searching elsewhere.
√ Traffic Preparation
Your shopping cart will be experiencing a high amount of traffic during the holidays, so make sure it’s ready to accommodate a big surge in traffic. If not, it could result in a malfunctioning shopping cart or worse, your website going offline. To prepare, make sure your server can handle the boost in traffic.
√ Customer Service
Simplicity and efficiency are essential to customer service. If necessary, make it easy for customers to contact you. We recommend a “live chatting” system or provide a toll-free number so customers can reach you right way if there is a problem.
Also, provide great customer service by offering free-shipping during the holidays or a special deal your business can afford. This will keep customers engaged and interested in the products you have to offer.
√ Provide Promotion
Market your business, and keep your messages consistent. Utilize social media platforms to inform potential clientele about the products on sale, and provide links that link directly to your shopping cart. Strong calls-to-action are a must in this scenario, so clients know the exact prices and products you have to offer.
√ Start Now
It’s never too early. Start preparing your online shopping cart today. The holiday season is the most profitable time of the year, so why not take advantage of the extra traffic?
Give your customers the experience they need, want and hope for when shopping online. Make sure your shopping cart is ready to go!
Albuquerque Website Design
If you’re unsure about how to implement the following checklist into your shopping cart production and process, the professionals at SonicSEO.com can help.
We provide the best professional ecommerce services from concept to completion. With SonicSEO.com, you can leave your online shopping cart in the hands of the professionals, so you can focus on running your business this holiday season. For a free Albuquerque website design consultation, contact us at 1-888-437-3737!