Twitter is a great tool for connecting with your audience. So, why do so many people use it as a bullhorn for self promotion?
Sure. Your company is great, but as the saying goes: let another praise you, and not your own mouth; someone else, and not your own lips.
To be a highly effective tweeter, take time to listen to the conversation that’s happening in your industry, in your community, in your audience. Try to respond to the conversation that’s already happening and show that you care. And that you’re human.
Much like developing a relationship sans Twitter, having empathy toward others and putting other people’s interests before your own goes a long way in building trust. In fact, it goes a lot further than tooting your own horn ever will.
Of course, that doesn’t mean you can’t ever share exciting things that are happening in your company. Just make sure that’s not all you share. Twitter should be a two-way conversation.
Are you an Annoying Tweeter?
If you look back at your tweets and discover that they’re primarily about you, you just may be an annoying tweeter.
Don’t let that get you down, though. Take action to start listening to your audience. Engage them on topics of interest to them and you’ll be on your way to becoming a highly effective tweeter.