Google Reputation Management
Wow! Just heard Andy Beal’s talk on Google reputation management at PubCon. As the CEO of Trackur, the leading expert in online reputation tracking and management, Andy discussed 5 keys to Google reputation management that we now share with you:
1. Rethink Keywords
Your online marketing strategy needs to carefully incorporate key term phrases across a variety of platforms. You should have specific pages on your site geared toward online reputation management; you should also maintain other sites you have control or influence over in such a way as to gain traction in the search engines for relevant key term phrases.
2. Make sure Pages are Spider Friendly
As you create pages for the purpose of reputation management, it is important to ensure crawl-ability by the search engine spiders. If the search engines cannot easily index and rank the copy you create, you are hindering your ability to be found online for relevant key term phrases.
3. Talk about yourself in the Third Person
By writing about your company in the third person voice, you can incorporate your company’s name into the content more frequently.
4. Anchor Text should include your Company Name
When creating anchor text, be sure to use your company name, the products you offer and/or the services you provide—whatever you’re targeting—to bolster your presence in the search engines for these terms.
5. Link your Social Media Sites (and Sites you have Control or Influence over) from your Homepage
By linking your ancillary sites from your homepage, you give them extra credibility. With extra credibility comes higher search rankings. With higher search rankings, you can more easily manage your reputation in the SERPs.
If you are concerned about Google reputation management, it’s important to be conducting an audit every month to look at the first thirty results that come up for your company and the key words you’re concerned with. Use this information to tailor a strategy to your unique online reputation management needs.
The key to Google reputation management is to be proactive. By taking the time to manage your online presence through your website, blogs, social media and partner sites, you can minimize the effect of negative communication about your company, brand, product and/or service.
SonicSEO.com provides effective online reputation management as part of our services. Contact us to learn how we can help you take control over your online image today!
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Thanks for gathering this collection. This is my favorite kind of post. Gotta stay on the cutting edge!
In my opinion, article marketing is the best method of SEO. It is both free and effective.
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Reputation online management is critical for online success, but how does writing your name in the third person and making your pages webcrawler friendly specifically help online rep. management? I understand that website architecture allows google’s crawlers to easily find your site for placement, but I don’t understand how your architecture makes any difference in regards to your reputation unless people start saying you have a bad website.
Good question, Clay. Writing about your company in the third person allows for more use of your company’s name throughout your copy. That means that your site will more likely be found when people search for your business by name. Remember, the search engines are text-driven creatures. While many people optimize their site for relevant key term phrases, you can forget to optimize your site for your own name. Making sure your company name is prominent in your copy helps with online reputation management by ensuring that your site ranks at the top the search results when people are specifically looking for your company or information about your company. The same goes for a webcrawler-friendly site. If your pages are not crawled by the search engines, they cannot be indexed. If your pages are not indexed in the search engines, you won’t be found when people are looking for you.