Of Pandas and Penguins: How Google’s Updates Affect your Business
Change is inevitable – especially when it comes to search engine ranking algorithms.
Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update.
Here’s what’s key to remember: Google makes over 500 updates to its algorithm every year. They’re not all significant enough for press, or even to be named, but the point is: search engine algorithms are constantly changing. And at SonicSEO.com, we are constantly monitoring the search engines for changes in algorithms so we can ensure your site complies with the latest standards.
So, What Exactly is the Penguin Update?
Google’s Penguin update is essentially an update that enables the search engine to better enforce its already established quality guidelines. In other words: it’s better able to combat webspam. So, if you’re playing by the rules, you really have nothing to worry about.
And How Do the Changes Affect Your Business?
Your site could be affected if you utilize any of the following tactics:
- Link Spam
- Keyword Stuffing
- Hidden Text
- Paid Links
- Poor Backlink Quality
- Any tactic that tries to dupe the search engines
Penalties may include everything from losing rank in the search engines to having your site removed from ranking consideration. That could all translate to a loss of business.
If you have a good SEO company working for you, they should be aware of the changes and making sure spammy techniques are not used, maintaining a strong network of quality links and advocating on your behalf if your site was harmed for no reason.
If you are trying to maintain your site on your own, it can be hard to keep up with all the monitoring that is required to maintain high rankings. Finding a good SEO company can not only increase your bottom line, but enable you to spend more of your time running your business.
What it all Means
In a nutshell: follow Google’s Webmaster Guidelines.
If you have time to be constantly monitoring and updating your site to stay in compliance with the latest standards and practices of SEO, by all means, go for it. But if you don’t, hiring a quality SEO firm is essential to making sure you maintain consistent results in the search engines.
As far as we’re concerned, any change that makes search engine results better is good change.