How Can SEO Establish Me as an Industry Leader?
The Search Engine Optimization Advantage
We all know the benefits of being a leader in the industry: respect, higher sales conversions, more revenue. But how does a business owner rise to the top in his or her industry?
The Internet has Leveled the Playing Field
Now that the major search engines are the primary source consumers turn to for information about local businesses, the marketing spotlight is no longer reserved for large, multi-national corporations. Small businesses are also sharing the limelight and receiving attention from Internet consumers who are looking for the very best services to meet their needs.
In search engine marketing, it is very important that your business’ website appears near the top of the search engine results listings. According to a 2007 Penn State study, Internet users only visit the first three results of any given search. To maximize your business’ visibility in your niche market, search engine optimization will help your website climb to the top of the organic search engine listings where your potential clients are looking for you! Through a combination of keyword research, SEO-friendly Web design, and solid, appropriate content, your website may climb above your competitors where you can attract the attention of more clients who are looking for your services.
It’s about Trust
Every business must establish itself as an authority figure before consumers are willing to dole out money for services that they may or may not need. For example, Coca-Cola is a worldwide, multi-billion dollar company. Consumers trust the name Coca-Cola and the logo. They know when they buy a Coca-Cola product that they are going to get a quality beverage that has undergone rigorous testing, quality control inspections and proper bottling processes. Your consumers must be able to trust that your company has the same type of status so that they will feel safe giving up their hard-earned money for your goods and services.
There are three primary ways to establish yourself as an authority figure online through your search engine optimization strategy:
Appear at the Top of the Listings
Consumers have come to rely on search engines to provide accurate and relevant information for their searches. By appearing at the top of search engine listings, you demonstrate that your business will satisfy consumers’ needs and provide them with quality goods and services.
Present a Professional Website
Another way in which you can establish yourself as an authority in your field is by presenting a professional website that provides accurate and relevant information to potential clients. While consumers are looking for proof that you are a credible resource, you can prove to them that you know the answers to their questions and that your website can provide more than they were originally looking for.
Provide a Positive Experience
Of course, your website can only go so far in establishing you as an industry leader. To maintain a solid following of loyal customers, you must provide a superior consumer experience. Word-of-mouth travels fast; so, make sure you do not neglect the overall experience consumers will have when they decide to do business with you.
Search engine optimization is the foundation upon which every Internet marketing campaign should be built. By making sure your site can be found by the people looking for the products or services you provide, you are establishing your brand and growing your consumer base.