Is your website still rockin’ the same design from 1999? It may be time for a new design.
It only takes a split second for someone to decide if your website is worthy enough to keep browsing through. Make sure people don’t leave your site before reading your content by utilizing these elements of strong website design:
- Cross Platform Design
As Internet browsing has evolved to include smart phones, tablets and video game consoles, it is imperative for businesses to have a website that looks great no matter what device people use to access it.
- Social Media Buttons
As people increasingly use social media to connect with others and share information, your website needs to make it easy for people to engage with you. Make sure your site incorporates social media buttons so you don’t miss out on the traffic and free promotion that social media users can bring. (Of course, the buttons are only effective when you have a solid social media presence to back them up!)
- Rotating Headers
Rotating headers are popular—and for good reason! Dynamic effects that enable you to rotate images of your services, products or testimonials create visibility and accessibility to your website pages in a unique way.
- Short Menus, Vertical Menus, or Footer Menus
Your website’s navigation shouldn’t be a maze. Give people access to your important menu items—and utilize submenus, vertical menus or footer menus to make information easily accessible with one click. Having clear-cut and organized navigation will keep people from getting lost in your design. The best navigation will guide people through your sales funnel no matter what route they take.
Find pictures that reinforce the message you are trying to communicate to keep people focused while engaging with your site. Images allow for a pause while reading, giving your brain time to soak up content and words.
The most beautiful website can still produce lackluster results if it doesn’t direct people to take action. Make it easy for people to know what action they should take—and make it compelling for them to do so.
Of course, there is no one-size-fits-all design. The strongest websites are tailored to the unique needs of your business and designed to appeal to your target audience. Investing in custom website design is increasingly important to set your business apart as competition rises in online marketing.