People Like YouTube More Than Facebook?!
With the digital craze still afoot, web marketers are continually searching for ways to enhance business for clients and users alike. We’ve talked a great deal about the recent marketing statistics regarding Facebook and the impact it could have on business in the near future. While Facebook is great and will continue to be a powerful marketing tool for businesses in the next few years, video is equally important. Continue reading
Video’s Potential to Boost Business Online
A recent article by Emarketer shows an 18% increase in the use of video marketing amongst the top 100 online retailers between Q4 of 2009 and Q4 of 2010.
Why? Online videos are beneficial for both consumer and search engine algorithmic purposes. The major search engines like Google, Bing and Yahoo tend to rank pages that have videos higher than those that don’t. Videos also allow businesses to present product information and demonstrations to potential consumers in an attractive, easy-to-learn way.
Most online consumers don’t read the bulk of a website’s content which is why SEO content optimizers strive hard to create content that creates conversions without a lot of required reading. Many viewers in recent eMarketer studies indicated that they would prefer to watch a video about a product rather than read content.
This is important. Continue reading