A recent article by Emarketer shows an 18% increase in the use of video marketing amongst the top 100 online retailers between Q4 of 2009 and Q4 of 2010.

Why? Online videos are beneficial for both consumer and search engine algorithmic purposes. The major search engines like Google, Bing and Yahoo tend to rank pages that have videos higher than those that don’t. Videos also allow businesses to present product information and demonstrations to potential consumers in an attractive, easy-to-learn way.

Most online consumers don’t read the bulk of a website’s content which is why SEO content optimizers strive hard to create content that creates conversions without a lot of required reading. Many viewers in recent eMarketer studies indicated that they would prefer to watch a video about a product rather than read content.

This is important. Continue reading →