Your website may be your most valuable and effective marketing tool. But no matter how beautiful it looks, and no matter how many ranking factors you can check off, if you’re relying on your own branding efforts, you may be handicapping your
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SEO (search engine optimization) is complex, and it’s made even more complicated by the frequent changes to Google search algorithms. In order to keep up, SEO experts need to adjust their tactics. Here are a couple of big changes in today’s SEO — and what you need todo to keep up!
SEO practices have evolved and come a long way and Google’s algorithms have become even complex, which means that use of keywords alone is not enough to get to the top search engine results page. If you are an entrepreneur, you probably have plenty on your plate already without trying to master SEO — which… Read more »
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that
Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask… Read more »
As a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves. So much of what… Read more »
You’ve probably noticed that when it comes to searching for local businesses, Google displays its search results a little differently than when you’re browsing other topics. When you type in a keyword related to a local business, one of the first things you’re likely to see is a map with relevant businesses, and
The Boy Scout motto of “be prepared” is true in so many contexts – even in the world of cyber-bullying, where attacks can come from unexpected places and at surprising times. Talking to your kids about Internet safety and encouraging healthy technology usage is undeniably valuable, but it can’t protect you 100% from
In many ways, the Internet is like its own world. And just as you wouldn’t leave your kid alone to play in a strange neighborhood, you shouldn’t allow your child to explore the vast unknown of the Internet without a little bit of supervision. That’s where monitoring software can be extremely helpful.
The principles of good web design have changed a lot over the years, but traditionally the way a site looked had no effect on its search rank. For years, search engine optimization has been a separate issue entirely from design: A great-looking site would appeal to visitors, but it was other factors like content and… Read more »