Justin Bieber to Overtake Lady Gaga for Most Twitter Followers: Who Cares?
CNN (and numerous other news sources) reported that Justin Bieber will soon overtake Lady Gaga as Twitter’s leading account. As the Biebs inches ever closer to ultimate Twitter rule, we have to wonder: who really cares?
While seemingly just another insignificant indicator of “success,” a large Twitter following is actually more than just a cool piece of info to drop at a party. A large Twitter following shows relevance. It shows adaptability. It shows power.
Here’s why Justin’s rapid Twitter growth is big news: Continue reading
The 7 Habits of Highly Effective Tweeters: #4 Use @ Mentions Correctly
Remember that kid in high school who said that he hung out with the popular kids over the weekend…but really only went over to drop off his older sister? Or that co-worker who said that she met a bunch of famous people at an event the other night when you know that she was at a restaurant down the street? Continue reading
The Seven Habits of Highly Effective Tweeters: #3 Don’t Be a TattleTale
If you want to be effective on Twitter, be willing to promote others who are doing great things in your community, your industry, your life…and avoid getting caught up in emotionally-charged tweets about what someone has or hasn’t done for you. In other words: don’t be a tattletale.
The Seven Habits of Highly Effective Tweeters: #2 Tweet about More Than Yourself
Twitter is a great tool for connecting with your audience. So, why do so many people use it as a bullhorn for self promotion?
Sure. Your company is great, but as the saying goes: let another praise you, and not your own mouth; someone else, and not your own lips. Continue reading
The 7 Habits of Highly Effective Tweeters: #1 Prescheduling Tweets Correctly
Last month, we wrote about annoying habits on Twitter. We had a great response through Twitter and thought we’d build on that theme in the following series: The 7 Habits of Highly Effective Tweeters.
One of the most annoying habits on Twitter is prescheduling tweets incorrectly.
The Importance of Blogging
Blogging is important for business!
These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers on a more personal level?
A lot of businesses have turned to social media to engage their customers on a more personal level. When you think of social media, you think about social networks like Facebook, Twitter and Google+, but there’s another engagement platform, perhaps the most important: blogging.
Why You Shouldn’t Ignore Blogs
Blogging functions similarly to traditional advertisement—only better! Like a TV ad, your business has the floor for as long as it takes to read your post. You can talk about the benefits of a treatment that your spa offers or about a new product that your company just brought in. The major difference between traditional advertisement and blogging is the ability to humanize your brand. Making that your main goal gives your posts a more authentic feel, something that invites your customers to interact with and learn more about your company. And that’s good for business!
Blogs are crucial because:
- Your competition is using it. In fact, over 40% of businesses are using blogs for their marketing purposes.
- Blogging gets you 55% more website visitors than you would if you didn’t blog. More traffic, more customers.
- B2C companies that blog generate 88% more leads than those that don’t.
- B2B companies that blog generate 67% more leads per month than those that don’t.
- Companies with more than 50 blogs increased average monthly leads by 77%. The more you blog, the more leads you get.
Your customers are reading blogs every day. Sometimes, more than once. This is an opportunity to reach (not preach) your clients!
What Makes a Good Blog?
Humanizing your brand allows your customers to have an easier time identifying with it. Occasionally promoting products and services is fine, but being about business all the time may make your readers feel like they’re hearing a sales pitch. So in addition to promotional posts, remember to talk about other things like:
- Holidays and special events that are coming up.
- Fun and interesting facts about your business or something that has to do with the line of work you’re in. For example, if you run a photography business, you can blog about fascinating photographers from the past.
- Tips. Your readers might be interested in different ways to do their hair or things to remember when changing their tire.
- Inspirational stories or thoughts.
When it comes down to it, writing a good blog helps your customers connect on a personal level with your business. The only way to do that is to write with an authentic, unique voice.
Not Sure how to get Started?
Are you ready to get started but not sure where to start? At SonicSEO.com, we have a team of social media experts who are ready to help. Blogging is one of our specialties, and we can reflect your tone and style. Talk to us about your business today. We care about seeing you succeed!
‘I Like to Tweet Every 5 Seconds’ and Other Annoying Habits on Twitter
Last year, we wrote about Twittiquette: The Etiquette of Twitter. There, we talked about generally accepted social norms and expectations that can help you when getting started on Twitter. Today, we’d like to go into a little more detail about social boundaries you just shouldn’t cross when using Twitter to promote your business.
So, what’s the fastest way to see your Twitter account tank? Here’s our list of top 7 behaviors to avoid when engaging on Twitter: Continue reading