It’s no secret. A strategic online marketing campaign can drive targeted traffic to your Web site and help you establish a solid client base in a highly efficient manner. The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather,… Read more »
Posts Categorized: Tips
Actually writing content can be the most difficult part of maintaining a blog for your business. Inspiration strikes; it’s not usually a steady stream. But with some planning and by employing a few simple techniques, you can cut down on those hours spent staring at a blank page.
We all know that Facebook can be a great way to engage with your fans—but how do you engage the right way? Most businesses have a page set up, but not all are regularly interacting with their customers. Facebook engagement is simple: create quality content that your fans will want to discuss and share.
In the last blog, we talked about why running a Facebook contest is so important for your business. It can increase your fan base, get people talking about your business, and allow you to directly interact with your customers.
These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers… Read more »
Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18).
In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.” This tweet, initially a joke between her and her… Read more »
It’s a pity that mom’s not around to ask me what I learned today. Because today, PubCon kicked off, and I learned a lot. So, let’s pretend that we’re at the family dinner table…now ask me, ask me, “What did you learn today?
It’s the Internet, and we’ve all got tiny attention spans. There are cat videos that need watching, after all. That’s why if you have an e-commerce site it’s vitally important to get customers all the way through your check-out process as quickly and painlessly as possible. You’ve already done the heavy lifting—through your search engine… Read more »
Everybody loves a great deal, especially with our current economic climate. People that traditionally weren’t fans of clipping coupons are now snatching up any good online deals they can find. The latest online business marketing craze is coupon sites like Groupon or Living Social that offer huge discounts (some as much as 90%) off of… Read more »