The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather, it’s designing a tool that will generate clients and allow you to track the return on your investment dollar for dollar.
When developing a Web site for your business, focus on these 6 elements in addition to your SEO: Continue reading
Actually writing content can be the most difficult part of maintaining a blog for your business. Inspiration strikes; it’s not usually a steady stream. But with some planning and by employing a few simple techniques, you can cut down on those hours spent staring at a blank page. Continue reading
In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.”
This tweet, initially a joke between her and her ~65 followers, was spotted by Governor Brownback’s office who then contacted the Youth in Government program. Sullivan was admonished for her disparaging tweet by her principal and told to write an apology to the governor. She refused. Continue reading
It’s the Internet, and we’ve all got tiny attention spans. There are cat videos that need watching, after all. That’s why if you have an e-commerce site it’s vitally important to get customers all the way through your check-out process as quickly and painlessly as possible. You’ve already done the heavy lifting—through your search engine marketing they’ve reached your site and put something in their cart. If they get away now, well…that’s just bad planning.
Here are 6 things you can do to help ensure that your visitors follow through on the buying process Continue reading
Everybody loves a great deal, especially with our current economic climate. People that traditionally weren’t fans of clipping coupons are now snatching up any good online deals they can find. The latest online business marketing craze is coupon sites like Groupon or Living Social that offer huge discounts (some as much as 90%) off of services or products from local businesses.
While businesses and consumers are still weighing the long-term benefits of using such immensely popular daily deal sites, the obvious benefits include consumers saving money and businesses getting more customers. Continue reading