The Internet is perhaps the single most diverse and powerful media platform in the world today. And Internet marketing does not face the limitations of radio, television and print; the Internet is multimedia, with numerous advertising opportunities that never
Posts Categorized: Social Media
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
People often talk about social media as though every site were essentially the same. In reality, each social media site has its own core demographic, culture and content strategy – and only by understanding how each site works can you choose the right social media platform to connect with your audience and craft a brand message… Read more »
Ever since the days of sack lunches and coloring books, sharing has always been a popular societal norm between people. And, nowadays, people share everything…online! From selfies to news articles and from memes to food photos, information is shared constantly, spreading like wildfire. As a society, we love sharing—it provides a glimpse into different lifestyles,… Read more »
Facebook has become more than just a sharing platform for friends and family, it has become a marketing giant for business promotion and sales. By enabling you to target specific demographics and geographical areas, you can reach an audience that’s engaged and interested in the products and/or services you provide!
In honor of Independence Day, we’ve put together our list top ten tips to revolutionize your business on social media:
You may think that social media is just a phase, that you don’t really need it to reach your potential customers.
Engagement. It’s not just what the USS Enterprise does when it jumps to warp speed. It’s one of the major tenets of building—and maintaining—a blog for your business. Customers and potential customers want to see that your company is run by actual people who actively care about their needs. That’s what engagement provides.
Facebook users in New Zealand, got a special treat this new year: a new look for their timelines. The Kiwis are a popular demographic for testing beta versions of Facebook’s developments. The reports of timeline’s revamp started in January when users started tweeting screenshots and blogging the new features. The second wave hit early this… Read more »