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Click here for more information. What if you could quadruple your leads every month?
Businesses that blog average
4 times as many leads per month
than businesses that don’t blog (HubSpot, 2011).
It’s not just what the USS Enterprise does when it jumps to warp speed.
It’s one of the major tenets of building—and maintaining—a blog for your business. Customers and potential customers want to see that your company is run by actual people who actively care about their needs. That’s what engagement provides. Continue reading →
By now, you’ve heard about how Facebook can be a great tool for securing new and returning business. You are told to gain as many followers as you can so they can see your posts and share your business with their friends. Continue reading →
We all know that Facebook can be a great way to engage with your fans—but how do you engage the right way? Most businesses have a page set up, but not all are regularly interacting with their customers. Facebook engagement is simple: create quality content that your fans will want to discuss and share. Continue reading →
CNN (and numerous other news sources) reported that Justin Bieber will soon overtake Lady Gaga as Twitter’s leading account. As the Biebs inches ever closer to ultimate Twitter rule, we have to wonder: who really cares?
While seemingly just another insignificant indicator of “success,” a large Twitter following is actually more than just a cool piece of info to drop at a party. A large Twitter following shows relevance. It shows adaptability. It shows power.
Here’s why Justin’s rapid Twitter growth is big news: Continue reading →
Pauline Phillips, AKA Dear Abby, left an indelible mark on the hearts of her readers. She not only shared warm, witty advice in an authentic and entertaining way, but took the time to really listen to those who sought advice.
While Pauline Phillips has not written the Dear Abby column for over 10 years, her passing reminds us of the great woman she was. A woman who’s greatness came from listening—and offering advice only when it was asked for.
As we consider all the advice Dear Abby has provided over the years, we can’t help but think of the many things this popular column teaches us about social media engagement in a world where advice and information abound. Continue reading →
It looks like the Brooklyn Nets learned the hard way. The fledgling team took a hit this week when owners discovered that the domain name Nets.com was already bought by someone with an apparent grudge against Nets owner Mikhail Prokhorov. Continue reading →
According to Forbes, a new IBM study suggests that social media is going to play a larger role in organizations as CEOs recognize “that using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.”
We couldn’t agree more.
But what’s interesting about this study, is that it reveals the importance of CEOs themselves embracing social media in order to maintain a competitive edge in the marketplace. Continue reading →
A February 2012 Hubspot blog on Pinterest named the mostly visual social media site “one of the fastest growing websites ever.” The article continued with the statistic that in the previous six months, Pinterest had grown by 4,000%, “receiving 11 million hits in just one week.” Continue reading →
These days, people want to know that the company that they’re spending money with seems…human. In today’s world, every company should be trying to find new ways to connect with their customer base. Long gone are the days of solely using radio or television ads. So, as a business, how do you interact with customers on a more personal level?
A lot of businesses have turned to social media to engage their customers on a more personal level. When you think of social media, you think about social networks like Facebook, Twitter and Google+, but there’s another engagement platform, perhaps the most important: blogging.
Why You Shouldn’t Ignore Blogs
Blogging functions similarly to traditional advertisement—only better! Like a TV ad, your business has the floor for as long as it takes to read your post. You can talk about the benefits of a treatment that your spa offers or about a new product that your company just brought in. The major difference between traditional advertisement and blogging is the ability to humanize your brand. Making that your main goal gives your posts a more authentic feel, something that invites your customers to interact with and learn more about your company. And that’s good for business!
Blogs are crucial because:
- Your competition is using it. In fact, over 40% of businesses are using blogs for their marketing purposes.
- Blogging gets you 55% more website visitors than you would if you didn’t blog. More traffic, more customers.
- B2C companies that blog generate 88% more leads than those that don’t.
- B2B companies that blog generate 67% more leads per month than those that don’t.
- Companies with more than 50 blogs increased average monthly leads by 77%. The more you blog, the more leads you get.
Your customers are reading blogs every day. Sometimes, more than once. This is an opportunity to reach (not preach) your clients!
What Makes a Good Blog?
Humanizing your brand allows your customers to have an easier time identifying with it. Occasionally promoting products and services is fine, but being about business all the time may make your readers feel like they’re hearing a sales pitch. So in addition to promotional posts, remember to talk about other things like:
- Holidays and special events that are coming up.
- Fun and interesting facts about your business or something that has to do with the line of work you’re in. For example, if you run a photography business, you can blog about fascinating photographers from the past.
- Tips. Your readers might be interested in different ways to do their hair or things to remember when changing their tire.
- Inspirational stories or thoughts.
When it comes down to it, writing a good blog helps your customers connect on a personal level with your business. The only way to do that is to write with an authentic, unique voice.
Not Sure how to get Started?
Are you ready to get started but not sure where to start? At SonicSEO.com, we have a team of social media experts who are ready to help. Blogging is one of our specialties, and we can reflect your tone and style. Talk to us about your business today. We care about seeing you succeed!
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