Posts Categorized: SEO

Making the Most of Paid SEO for your Retail Business

Paid SEO – otherwise known as paid search or search engine advertising — is an ideal option for those looking at quick results from online marketing. If you are in the retail business, organic SEO combined with paid marketing techniques like PPC can boost your marketing efforts significantly. Paid SEO, especially, can help your

Adapting SEO to Voice Search

Ranking in search engines used to be all about having as many relevant keywords as possible. As algorithms changed, the focus shifted towards providing quality content based on whatever the search in question was. Now, with the

Five Tips for Creating Compelling SEO Content

Organic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year: • Tell a story –… Read more »

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

SEO vs. Content Marketing or SEO AND Content Marketing?

A marketing strategy is designed to do one thing—bring customers to you. This can range from billboards to television ads to clickable banners on a website. However, consumers are learning to overlook a wide variety of traditional marketing techniques. This is why

Why SEO is Important for Your Business

In today’s tech-savvy world, search engine optimization isn’t a luxury – it’s a necessity. Marketing tactics that were effective less than a decade ago are now outmoded, and if your