Building a Social Media Strategy
Make Sure You Have a Goal. No, Really. Make Sure You Have a Goal.
Just attended another great class at PubCon: Building a Social Media Strategy with Jennifer Cario, founder of SugarSpun Marketing.
Jennifer pointed out the fact that you really need to know your target audience and have a goal for what you want to do with that audience on various social media channels. Continue reading
Proactive Reputation Management Tips from PubCon 2011
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you!
As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away: