Don’t Get Clicked Off
Understanding the Risks of Buying Pay-per-Click Advertising
Pay-per-Click (PPC) advertising is a method of bringing targeted traffic to your Web site through search engines. It works by setting up a link to your Web site in the “Sponsored Links” section of search engines. Sponsored links listings are free, and you only pay when someone clicks on the link to your site. PPC advertising is seemingly desirable as it allows you to be found when someone types in your keywords.
So what could be wrong with a program that is free, generates targeted traffic to your site and only charges you when someone clicks on your link?
Plenty. Continue reading
Let the Bidding Begin
Traditional Search Engine Optimization vs Pay Per Click
So you’ve created a Web site. Now what? Developing an online marketing campaign is much more involved than simply having your name out there on the Web. There are literally thousands of people offering services just like yours and it is important to develop a strategy that lends credibility to your online presence and sets you above your competitors. Continue reading
Don’t Get Left Behind: Is your Business Maximizing its Potential to Get More Clients?
Hubspot’s recent 2011 State of Inbound Marketing Report makes one thing very clear—marketing budgets are shifting more and more toward inbound marketing, and away from older, traditional models of outbound marketing. Continue reading
Understanding the Pros and Cons of Pay-per-Click Advertising
As a business, your website should function as more than an electronic business card that rarely gets seen. Your website should:
- set you apart as the business of choice for people in need of your products or services
- be easily accessible to potential clients who are looking for your products or services
- your website should get you more of the types of clients you want.
But how do you beat out competitors—and perhaps more importantly—get potential clients to see your site in the first place? Continue reading
What is PPC Advertising?
Wish there was a way to get instant visibility to your Web site without having to wait for the search engine spiders to crawl it? There is: PPC advertising.
PPC stands for pay-per-click; it is an advertising model that is unique to the Web. The model works by requiring advertisers to pay for their ads only when their ad is clicked. Pay-per-click advertising is the primary advertising model used by Google (AdWords), Yahoo! (Search Marketing) and Microsoft (adCenter). Continue reading
Google Boost: A New Way to Promote your Business
Google Boost is the newest way to promote your business’ Places Page on Google. It appears in the sponsored results section at the top of the page, it’s marked with a blue pin/marker (instead of the standard red pin/marker used to identify Google Places pages), and it gets YOU noticed! Continue reading
Creating a Solid Search Engine Optimization Platform
As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue. Continue reading
Why Won’t My Ad Run on Google AdWords?
While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign. Continue reading