Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if… Read more »
Posts Categorized: PPC
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
When it comes to search engine marketing the two big players are SEO (search engine optimization) and PPC (pay per click). SEO focuses on gaining website visibility through high rankings in the organic search results while PPC focuses on gaining website visibility through paid results listings. So, what’s better? SEO or PPC?
Understanding the Risks of Buying Pay-per-Click Advertising Pay-per-Click (PPC) advertising is a method of bringing targeted traffic to your Web site through search engines. It works by setting up a link to your Web site in the “Sponsored Links” section of search engines. Sponsored links listings are free, and you only pay when someone clicks… Read more »
Traditional Search Engine Optimization vs Pay Per Click So you’ve created a Web site. Now what? Developing an online marketing campaign is much more involved than simply having your name out there on the Web. There are literally thousands of people offering services just like yours and it is important to develop a strategy that… Read more »
Hubspot’s recent 2011 State of Inbound Marketing Report makes one thing very clear—marketing budgets are shifting more and more toward inbound marketing, and away from older, traditional models of outbound marketing.
As a business, your website should function as more than an electronic business card that rarely gets seen. Your website should: set you apart as the business of choice for people in need of your products or services be easily accessible to potential clients who are looking for your products or services your website should… Read more »
Wish there was a way to get instant visibility to your Web site without having to wait for the search engine spiders to crawl it? There is: PPC advertising. PPC stands for pay-per-click; it is an advertising model that is unique to the Web. The model works by requiring advertisers to pay for their ads… Read more »
Google Boost is the newest way to promote your business’ Places Page on Google. It appears in the sponsored results section at the top of the page, it’s marked with a blue pin/marker (instead of the standard red pin/marker used to identify Google Places pages), and it gets YOU noticed!
As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue.