Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »
Posts Categorized: Online Reputation Management
Mother’s Day is right around the corner…and it got us thinking about the sage advice we’ve received from our mothers over the years. Things like:
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »
A recent study published in the Medical Spa MD Physician Report by Medical Spa MD revealed that SEO is the number one way to effectively bring sales and revenue to med spas.
Returning visitors account for a majority of the traffic on successful Web sites. Visitors who return to a site are easier to convert into paying customers because they have established trust with your company.
In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.” This tweet, initially a joke between her and her… Read more »
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:
Klout, the social media influence aggregator, has just released a coupon app for use with Facebook. For those unfamiliar with Klout, it takes data from users’ Facebook and Twitter accounts and assigns a score from 1 – 100 based on a host of different factors: followers, retweets, Facebook likes, shares, comments you make and that… Read more »
Before the Internet became the dominant form of information sharing, managing your reputation wasn’t all that important, simply because it wasn’t too easy for your reputation to be damaged. Sure, once in a while someone like Ralph Nader might write a damning book about the American auto industry. Or a bunch of negative news coverage… Read more »
The Internet is a community. Or, really, countless small communities. Many have commented on a general disengagement from community in America over the last several decades. The Internet, however, has provided a distinct reversal of this trend. People on the web can engage more easily than ever. As a business, what does this mean for… Read more »