Posts Categorized: Online Reputation Management

Using Social Media as an Outlet for Customer Care

Matching customer expectations with brand goals is a necessary strategy to build customer loyalty and a profitable business. Comprehensive and engaging solutions which address customer needs is more important now than ever before. Your social media presence, and utilizing that forum to address issues in a timely manner, may be vital in carrying out your… Read more »

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback

In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.” This tweet, initially a joke between her and her… Read more »

Proactive Reputation Management Tips from PubCon 2011

We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away: