Posts Categorized: Online Reputation Management

How to Boost Your Online Reputation

Your company works hard to establish a favorable reputation in the industry and with your consumers. But if you’re not putting in the effort to establish a favorable reputation online, then your real-world bottom line may suffer. To get the best performance from your online marketing—i.e., increased online-generated leads and sales, increased visibility and real-world… Read more »

Using Social Media as an Outlet for Customer Care

Matching customer expectations with brand goals is a necessary strategy to build customer loyalty and a profitable business. Comprehensive and engaging solutions which address customer needs is more important now than ever before. Your social media presence, and utilizing that forum to address issues in a timely manner, may be vital in carrying out your… Read more »

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback

In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.” This tweet, initially a joke between her and her… Read more »