Everything I Learned about Social Media Marketing, I Learned from my Mother
Mother’s Day is right around the corner…and it got us thinking about the sage advice we’ve received from our mothers over the years. Things like: Continue reading
A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours. Continue reading
SEO: Effectively Bringing Sales and Revenue to Med Spas…and More
A recent study published in the Medical Spa MD Physician Report by Medical Spa MD revealed that SEO is the number one way to effectively bring sales and revenue to med spas. Continue reading
How to Keep Visitors Coming Back for More
Returning visitors account for a majority of the traffic on successful Web sites. Visitors who return to a site are easier to convert into paying customers because they have established trust with your company.
How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback
In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.”
This tweet, initially a joke between her and her ~65 followers, was spotted by Governor Brownback’s office who then contacted the Youth in Government program. Sullivan was admonished for her disparaging tweet by her principal and told to write an apology to the governor. She refused. Continue reading
Proactive Reputation Management Tips from PubCon 2011
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you!
As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:
Klout: Taking Engagement to the Next Level
Klout, the social media influence aggregator, has just released a coupon app for use with Facebook. For those unfamiliar with Klout, it takes data from users’ Facebook and Twitter accounts and assigns a score from 1 – 100 based on a host of different factors: followers, retweets, Facebook likes, shares, comments you make and that others make on your posts, and so on. The more friends and followers you have and the more active they are in their interactions with you, the higher your Klout score.
For its initial rollout, the Klout Facebook app is only available to major brands. Audi is the first company to build a campaign around the app. Continue reading
Online Reputation Management – What You Don’t Know Can Hurt You
Before the Internet became the dominant form of information sharing, managing your reputation wasn’t all that important, simply because it wasn’t too easy for your reputation to be damaged. Sure, once in a while someone like Ralph Nader might write a damning book about the American auto industry. Or a bunch of negative news coverage surrounding a major gaffe could hurt, like it did with Gary Hart’s ’84 presidential campaign.
By and large, though, you had to screw up pretty bad to develop a negative reputation. But on the web, everyone’s got a megaphone. Continue reading
Trust Is a Must
The Internet is a community. Or, really, countless small communities.
Many have commented on a general disengagement from community in America over the last several decades. The Internet, however, has provided a distinct reversal of this trend. People on the web can engage more easily than ever.
As a business, what does this mean for you?
The loss of mom-and-pop stores, the neighborhood shop, the small local business, has been much lamented. But on the Internet, your business can fill this role. Continue reading
The Nattering Nabobs of Negativism: How to Handle Negative Feedback Online
With apologies to Spiro Agnew, we’re going to talk about how to handle negative reviews, comments, or feedback on your website or on social media platforms like Facebook or Twitter.
Let’s face it. These can hurt. They can hurt your pride, sure. But they can also hurt your business. And you are human after all. Like everyone else, you do make mistakes, no matter how professional or careful you are. It is these mistakes that lead to negative reviews or feedback. It doesn’t mean you’re a bad person, or have a bad business. So don’t take it personally. Rather, take it as an opportunity.