Posts Categorized: Internet Marketing

Web Marketing by Color—What Color Will Increase Your Sales?

Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from your audience. But if were that simple, we would already know… Read more »

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand. When people search for… Read more »