Posts Categorized: Internet Marketing

What Is a USP and Why Do You Need One?

At, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP. USP… Read more »

How to Make Search Engines Go Crazy 4 U

The evolution of Internet search—the shift to voice-activated search, the expected merge of desktop and mobile algorithms, etc.—presents some promising opportunities for small businesses to get noticed—by the search engines and by the people using the search engines. If you invest in enhancing your locally focused SEO, you could be one of the local businesses… Read more »

Web Marketing by Color—What Color Will Increase Your Sales?

Do a quick Google search of “color marketing” (or similar terms), and you’ll be flooded with results—scholarly and not-so-scholarly—about the psychology of color choice in branding and marketing campaigns. Many pieces make it sound simple—you pick one color to create specific emotional response from your audience. But if were that simple, we would already know… Read more »