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Linking

The Key to Getting Links

woman using computerDo a quick Google search on “How to get links” or something like that—you’ll get a whole boatload of blog posts and other articles from the SEO community with nearly countless tips and tricks to getting links that point back to your site. Use Yahoo! Answers, use Craigslist, list your site on the local library’s web site, create a Squidoo page, review things on Amazon, issue press releases, sell things on eBay and give the profits to charity…the list goes on. Continue reading

Link Baiting: How to Get Great Links with Great Content

One of the biggest challenges many people face when optimizing their site for the search engines is getting quality backlinks (links to your site from other sites). While automated link building services may sound tempting, you could cause serious harm to your site if you do not ethically build your backlink network with other quality web sites.

So, what’s a small business to do? Continue reading

Top 10 Linking Considerations

As you seek to help your site gain visibility in the search engines, link building is an important tactic that should not be overlooked. Below is a list of the top 10 things you need to keep in mind when building backlinks to your site: Continue reading

Why is Link Building Important?

Link BuildingIf you’re new to Internet marketing and have been doing a little research before investing in search engine optimization, you’ve probably heard that hyperlinks are really important. Below is some brief information to help you understand why links are important for search engine optimization:

Links Help the Search Engines Crawl and Index all of the Pages on your Site

Having a solid interlinking network within your site enables the search engines to easily crawl all of the pages on your site to determine what they’re about. This is important because if the search engines can’t find a page on your site, no one else will be able to find it either.

Links aren’t just important for the search engines, they help provide a positive experience to people who find your site. A good linking structure and navigation system will enable people to easily find the information they’re looking for.

Links Help People find Important Information

Continue reading

What is a Hyperlink?

hyperlinkVery simply, a hyperlink is a function that enables you to navigate within a website, within a page on a website or to a completely different website. The hyperlink is really the essence of the Web as it is the very thing that creates interconnections between information and resources online.

There are 4 main types of hyperlinks:

Navigational links:

are often incorporated into the design of a site; their purpose is to make it easy for people to find information within a site.

Interlinking:

refers to links within the copy on your site that link to other pages on your site; their purpose is to help the search engines Continue reading

What is a Link Ninja?

What comes to mind when you hear the term “Link Ninja”? You might think of a person in black stealthily moving from roof to roof with sword in hand ready to carry out top-secret missions, but this is not what we are talking about.

A link ninja is one of the most vital personnel members belonging to a team of SEO experts. This highly valuable person is Continue reading

Top Ten Search Engine Optimization Tips–#3 External Linking

ChainAs a reliable SEO company, we are happy to continue our countdown of the top ten SEO tips designed to ensure you are getting what you deserve from your SEO service. As we make our way to number one, let’s not forget what we’ve covered so far:

10. Analytics

9. Meta Descriptions

8. Sitemaps

7. URLs

6. Internal Linking

5. Header Tags

4. Title Tags

Today we talk about tip #3.
Continue reading

Top Ten Search Engine Optimization Tips–#6 Internal Linking

Business banking websiteAs an ethical SEO service, we continue to give you what we consider to be the SEO top ten. If you’ve missed the last few days, we have talked about:

10. Analytics

9. Meta Descriptions

8. Sitemaps

7. URLs

Today, we move on to tip #6.
Continue reading

How Old is Your Domain and Does it Matter?

Ever wonder why businesses that have been around for a while tell you how long they have conducted business? Because it builds perceived trust, expertise, credibility and stability in the eyes of consumers. Similarly, online domains that have stood the test of time project some favorable images to consumers and search engines that newer ones can’t.

Two Main Advantages of Older Domains

Unlike the health issues and lost physique that can arise as a result of an aging human body, aged domain names have some distinct advantages. They include:

Continue reading