Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if… Read more »
Posts Categorized: Landing Page Optimization
A landing page is the first page which a visitor to your website will see. Ideally, it will be your homepage. This is why websites have home pages – to let visitors know where they are and to introduce them to who you are. But it doesn’t always work that way.
Think of the last time you were browsing through random Web sites for the images, content, and videos you want. One of the most frustrating aspects of exploring the Internet is when a Web site’s loading time is too slow for our fast-paced world. Most people will not wait for a slow site to load… Read more »
Having a good landing page for your website is necessary if you want to have any chance at beating out your competition in online business. It is usually the first, and maybe the only, shot you get at persuading people to convert. With that kind of pressure, what should your landing page contain?
When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in… Read more »
As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing… Read more »
We’ve been hearing tons of great speakers at PubCon this week! Brad Geddes, founder of CertifiedKnowledge.org, shared his expertise on creating effective landing pages on Tuesday. Here’s what we took away.
Tim Ash president and CEO of SiteTuners and Epic Sky gave a great talk on landing pages Tuesday at PubCon. Here are some of the highlights we took away from his presentation.