Think of the last time you were browsing through random Web sites for the images, content, and videos you want. One of the most frustrating aspects of exploring the Internet is when a Web site’s loading time is too slow for our fast-paced world. Most people will not wait for a slow site to load before hitting the “Back” button or arrow and finding another, faster-loading site. In fact, research shows that it only takes 1/20 of a second for people to form an opinion about your site.
In May of 2010, Google announced through its Caffeine update that load time was one of the factors it considers for ranking Web sites. Supposedly, those sites with slower load times would be ranked lower than those with faster, more efficient load times.
So, the question that may now be wandering through your mind is how can you make your site load faster without losing the quality images, video, and content you need to impress your electronic and human users?
Here are some helpful hints Continue reading
When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in a newspaper needed to be on the front page, above the fold. Continue reading
As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing conversions: Continue reading