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than businesses that don’t blog (HubSpot, 2011).

Keyword Research

Convert More: Reach your Target Audience in Albuquerque with SEO

SEO TargetGetting more business from the Web demands carefully assessing your target audience before you lay the foundation of your search engine optimization (SEO) in Albuquerque.

It may sound like common sense, but all too often, businesses dive into SEO with hopes of high rankings for phrases that have not been adequately researched. This only ends in disappointment when traffic goes up, but conversions do not.

The key to good SEO: learn what drives your target audience, what they expect and how they search online so that you can focus on keyword phrases that will drive maximum results.  Continue reading

Of Pandas and Penguins: How Google’s Updates Affect your Business

The Penguin Update

How will Google's Penguin update affect your business?

Change is inevitable – especially when it comes to search engine ranking algorithms.

Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update. Continue reading

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

Beginners Guide To The Right SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours. Continue reading

Woo Them With Words

Understanding Keyword Research

Everyday, more and more people are turning to the Internet to find services and products that will meet their needs. And they are increasingly using major search engines like Google and Yahoo to find these goods and services. If your Web site is not optimized to be found on the major search engines, there may literally be thousands of people out there looking for your business who can’t find you.

What would it mean to your business to suddenly be accessible to this previously untapped market? Continue reading