Shopping online during the holidays has become a popular and resourceful way to skip the long-lin es, avoid jam-packed parking lots and evade large crowds.
So popular, the concept has developed into a profitable holiday phenomenon for online retailers called “Cyber Monday,” an online version of Black Friday. Continue reading
If you’ve been looking for the best way to reach your target audience online, no doubt you’ve run across information about the importance of mobile website design.
You’ve probably come across stats, like this:
- More than 1.2 billion people access the web from a mobile device (Trinity Digital Marketing)
- 58% of people in the US own a smartphone (comScore)
- 61% of people have a better opinion of brands that offer a good mobile experience (Latitude)
And these stats tell us one thing: mobile is important.
As with all new shifts in consumer behavior, it is important to understand your options before you invest in something you may not need. Continue reading
Can you do a barrel roll? How much do you love Easter egg hunts? Did you know Google likes to play clever pranks on you?
Hidden beneath the surface of programming, there lay little jokes called “Easter eggs.” Have no idea what we’re talking about? Open a new tab (in Firefox or Google Chrome), go to Google and type “do a barrel roll” into the search bar.
While advertising budgets worldwide will experience steady if unspectacular growth for the next several years, a new study suggests that online advertising will see double-digit growth every year through 2015. The increase in online advertising will be even stronger in the United States, and will continue to make up a bigger and bigger portion of total advertising budgets.
What does this mean for you as a small or local business owner? It means that your competitors have probably already realized the importance of the online advertising market, and if they haven’t yet, they soon will.
If you’re not committing a significant part of your advertising budget to online marketing, you’re going to be in trouble. You might already be.
We’ve known for a long time that a solid Internet presence is the key to success for local business. But a 15% increase in Internet ad revenue last year shows that lots of other folks are seeing the value, too!
Reuters recently reported that online advertising revenue jumped to $26 billion in 2010! With “five consecutive quarters of growth since the great recession impacted interactive advertising in 2009,”—according to Sherrill Mane, senior vice president of industry service at the Interactive Advertising Bureau—it’s clear that Internet marketing is taking center stage as the place for businesses to invest.
So, where are businesses investing their money online? In search. Continue reading
The world of communication and information systems is changing thanks to the brilliant tech minds at organizations like Apple, Verizon and LG.
With the emergence of crafty smart phones like the iPhone and Droid, shifts in the world of technological communication are afoot. emarketer recently provided statistics showing that the amount of users investing in smart phones is rising. By 2014, 43% of all US cell phone users are predicted to have a smart phone. In 2010, smart phone usage went up more than any other medium at an astounding rate of 28.2%. Continue reading