SEO (search engine optimization) is complex, and it’s made even more complicated by the frequent changes to Google search algorithms. In order to keep up, SEO experts need to adjust their tactics. Here are a couple of big changes in today’s SEO — and what you need todo to keep up!
Posts Categorized: Google
The internet is a global marketplace, but you may not have a need for such a wide audience – which is why targeting your SEO to the right market is so important. The core principles of search engine optimization are
For a while now, Google has made its Google Map results front-and-center in search results, allowing searchers to immediately find nearby businesses that may fit their needs. Google has now started selling
Google is constantly changing things to improve the end-user experience. A lot of those changes are subtle and likely go unnoticed by the average person, but for an SEO company, keeping an eye on
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
Almost everywhere we look, we see imitation: wood laminate, faux fur, wannabe Prada and Coach bags. You name it. If there’s a quality product out there, there’s someone else trying to look like the real thing. While imitation may be the highest form of flattery, it’s the lowest form of spam when it comes to… Read more »
Google’s algorithm provides better ranking for sites it deems high-quality. But what is a high-quality site according to Google?
Change is inevitable – especially when it comes to search engine ranking algorithms. Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update.
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »