Almost everywhere we look, we see imitation: wood laminate, faux fur, wannabe Prada and Coach bags. You name it. If there’s a quality product out there, there’s someone else trying to look like the real thing.
While imitation may be the highest form of flattery, it’s the lowest form of spam when it comes to search engine optimization.
If there’s anything continuous updates to Google’s search engine algorithms teach us, it’s this: be authentic. Continue reading
Change is inevitable – especially when it comes to search engine ranking algorithms.
Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update. Continue reading
Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm. Continue reading
We’ve all heard that content is king. But is it? There are an awful lot of sketchy, unhelpful and just generally lame websites out there that seem to creep into the top page of search results at times. In a nicely informative White Board Friday recently over on SEOMoz, Rand Fisher broke down the Google Panda update that has caused so much concern among SEOs and web-site owners alike. The verdict? It’s a huge step in the right direction. Continue reading
For the past couple of weeks, everyone has been talking about Google+ and figuring out how to score one of the elusive invites. To put your curiosities to rest, we have decided to give you a quick look into Google+, its features and its benefits so you know what to expect when you’re able to get on board. Continue reading