Posts Categorized: Google

Get Real with SEO

Almost everywhere we look, we see imitation: wood laminate, faux fur, wannabe Prada and Coach bags. You name it. If there’s a quality product out there, there’s someone else trying to look like the real thing. While imitation may be the highest form of flattery, it’s the lowest form of spam when it comes to… Read more »

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

Understanding Google Webmaster Guidelines

Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm.

Social Media for Business: It’s about Sharing

Alright, so you’ve got a Facebook page, and a Twitter account (and next month you’ll have a Google+ profile). Now what? Don’t think about customers, sales, conversions or the number of fans or followers you have. Strip everything away and boil it down to its simplest form, and what is social media really good for?… Read more »

Search and Social: Integration Is Coming

We’ve written previously about Google’s Panda updates and how they are moving search algorithms away from some of the more mystical elements of SEO (backlinks, keyword density, meta-tags, and the like) and more toward good, usable content—in other words, Panda is moving humans and spiders closer together. Sounds like a weird night at the zoo,… Read more »