How does Google define Quality Content?
Quality content will make your website more reputable in the eyes of Google.
Google’s algorithm provides better ranking for sites it deems high-quality. But what is a high-quality site according to Google? Continue reading
Of Pandas and Penguins: How Google’s Updates Affect your Business
How will Google's Penguin update affect your business?
Change is inevitable – especially when it comes to search engine ranking algorithms.
Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update. Continue reading
A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours. Continue reading
The Technorati Turn Against their New Darling, Google+
Much of Google+’s appeal, upon its rollout several weeks ago, was that it would be a social media site that was free of the privacy issues that have sometimes plagued Facebook. Users weren’t going to have to worry about their data winding up in the hands of some unscrupulous marketer. Google (whose one-time corporate motto was “Don’t Be Evil”) would be the good shepherds of our data.
Well, that didn’t last long. Continue reading
Understanding Google Webmaster Guidelines
Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm. Continue reading
Social Media for Business: It’s about Sharing
Alright, so you’ve got a Facebook page, and a Twitter account (and next month you’ll have a Google+ profile). Now what?
Don’t think about customers, sales, conversions or the number of fans or followers you have. Strip everything away and boil it down to its simplest form, and what is social media really good for?
Sharing. Social media allows you to say something to others. If we go right down to the core, that’s it.
So it all comes down to what you say. Continue reading
Search and Social: Integration Is Coming
We’ve written previously about Google’s Panda updates and how they are moving search algorithms away from some of the more mystical elements of SEO (backlinks, keyword density, meta-tags, and the like) and more toward good, usable content—in other words, Panda is moving humans and spiders closer together. Sounds like a weird night at the zoo, actually.
A big part of this shift is the inclusion of social signals in search algorithms. This more or less started with Panda, but we expect social signals will become an increasingly important part of the picture in future updates. Google’s rollout of its +1 feature shows that they are clearly thinking along these lines. Continue reading
Google Panda: Content Is Really King Now
We’ve all heard that content is king. But is it? There are an awful lot of sketchy, unhelpful and just generally lame websites out there that seem to creep into the top page of search results at times. In a nicely informative White Board Friday recently over on SEOMoz, Rand Fisher broke down the Google Panda update that has caused so much concern among SEOs and web-site owners alike. The verdict? It’s a huge step in the right direction. Continue reading
The Ins and Outs of Google+
For the past couple of weeks, everyone has been talking about Google+ and figuring out how to score one of the elusive invites. To put your curiosities to rest, we have decided to give you a quick look into Google+, its features and its benefits so you know what to expect when you’re able to get on board. Continue reading
Google’s Reverse Image Search
Google has recently introduced a new way to search called Reverse Image Search that provides an innovative and just plain fun way to search!
What It Is
Similar to the Goggles app on Android mobile devices, Reverse Image Search allows you to search not for an image, but by using the image itself as your search query. Continue reading