The internet is a global marketplace, but you may not have a need for such a wide audience – which is why targeting your SEO to the right market is so important. The core principles of search engine optimization are
Posts Categorized: Google
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
Almost everywhere we look, we see imitation: wood laminate, faux fur, wannabe Prada and Coach bags. You name it. If there’s a quality product out there, there’s someone else trying to look like the real thing. While imitation may be the highest form of flattery, it’s the lowest form of spam when it comes to… Read more »
Google’s algorithm provides better ranking for sites it deems high-quality. But what is a high-quality site according to Google?
Change is inevitable – especially when it comes to search engine ranking algorithms. Last year, all the talk was about Google’s Panda update cracking down on low-quality content. And if you’ve been keeping up with search engine news, you know that all the talk is now about Google’s Penguin update.
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »
Much of Google+’s appeal, upon its rollout several weeks ago, was that it would be a social media site that was free of the privacy issues that have sometimes plagued Facebook. Users weren’t going to have to worry about their data winding up in the hands of some unscrupulous marketer. Google (whose one-time corporate motto… Read more »
Understanding the ins and outs of Google can seem like it’s about as easy to understand as the inner workings of a matter/anti-matter conversion chamber (no, those don’t really exist). When a website ranks on Google, it isn’t based on random, intangible reasons—it’s all based on a structured algorithm.
Alright, so you’ve got a Facebook page, and a Twitter account (and next month you’ll have a Google+ profile). Now what? Don’t think about customers, sales, conversions or the number of fans or followers you have. Strip everything away and boil it down to its simplest form, and what is social media really good for?… Read more »