Justin Bieber to Overtake Lady Gaga for Most Twitter Followers: Who Cares?
CNN (and numerous other news sources) reported that Justin Bieber will soon overtake Lady Gaga as Twitter’s leading account. As the Biebs inches ever closer to ultimate Twitter rule, we have to wonder: who really cares?
While seemingly just another insignificant indicator of “success,” a large Twitter following is actually more than just a cool piece of info to drop at a party. A large Twitter following shows relevance. It shows adaptability. It shows power.
Here’s why Justin’s rapid Twitter growth is big news: Continue reading
Remembering Dear Abby: The Power of Listening and Caring
Pauline Phillips, AKA Dear Abby, left an indelible mark on the hearts of her readers. She not only shared warm, witty advice in an authentic and entertaining way, but took the time to really listen to those who sought advice.
While Pauline Phillips has not written the Dear Abby column for over 10 years, her passing reminds us of the great woman she was. A woman who’s greatness came from listening—and offering advice only when it was asked for.
As we consider all the advice Dear Abby has provided over the years, we can’t help but think of the many things this popular column teaches us about social media engagement in a world where advice and information abound. Continue reading
Lessons from #McDStories, a Social Media Campaign Gone Wrong
Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18). Continue reading
We Are One of the Top 10 Best Places to Work in New Mexico… Again!
Yesterday we were honored as one of the Best Places to Work in New Mexico by the New Mexico Business Weekly. So what’s so great about working at SonicSEO.com? Here are some of the things our staff had to say: Continue reading
How Not to Respond to a Negative Tweet: Lessons Learned from Governor Brownback
In the past few days, a Kansas teen has sure stirred things up in this country. After attending a Youth in Government program in Topeka, high school senior Emma Sullivan tweeted, “Just made mean comments at gov Brownback and told him he sucked, in person #heblowsalot.”
This tweet, initially a joke between her and her ~65 followers, was spotted by Governor Brownback’s office who then contacted the Youth in Government program. Sullivan was admonished for her disparaging tweet by her principal and told to write an apology to the governor. She refused. Continue reading
Geeking Out on 11/11/11
The kids are out of school today, banks are closed, there’s no mail. Obviously, something special is going on. Turkey hasn’t gone on sale yet…what’s going on? Well, the calendar reminds us that today is Armistice Day or Veterans Day—two occasions certainly worth commemorating, but is that really what all the fuss is about?
Not exactly. If you write a check (do people do that anymore?) or check out your digital time display, you know that today is 11/11/11. All those 1’s…very auspicious.
Thank you, Steve Jobs
“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.” – Steve Jobs
When we remember Steve Jobs, we tend to remember the successful parts of his legacy: the founding of Apple in 1976, the invention of the iPhone in 2007, and his investment in Pixar in the mid-1980s, an investment that would change movies forever. Continue reading
Social Media: Voice of the People or Incitement to Violence?
During what has come to be called the Arab Spring, protestors and revolutionaries across North Africa and the Middle East made significant use of social media such as Facebook and Twitter to plan, organize, communicate, and subvert state attempts to censor their activities and shut down communications. The use of mobile phones to engage on social media platforms, in particular, proved exceptionally difficult for state agencies to control. Continue reading