Posts Categorized: Copywriting

Why Hire an Agency Instead of DIY SEO?

With more than 2 billion people using the Internet across the globe, it’s obvious that every business needs web presence – and if you want to be found online, you need good search engine optimization to get your site in front of the people most interested in what you have to offer. But when it… Read more »

Why Good Copy Matters

Good copywriting matters. It not only drives traffic to your site, but also brings in the right kind of traffic—potential customers who are already searching for the product you offer.

A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company

So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »

Write to Your Target Audience

When it comes to optimizing your Web site for the search engines, it is important to have solid content that skillfully utilizes the phrases people are actually using in the search engines to find the types of products or services you offer (see Woo Them with Words). It is equally as important to create content… Read more »

Absolutely Atrocious Adjectives: Quickly Killing Conversions

Chances are at some point, somewhere you’ve read, or heard (or admit it—written), a lovey-dovey romance letter. Whether you’re a softie at heart or have Clint Eastwood’s constant scowl, you know that those letters are just a little too sweet. If you’ve ever wondered what makes them so-sweet-they’re –cavity-causing or why you want to just… Read more »

What’s More Important: Google or People?

The most important rule to remember when writing copy for your Web site is to know your audience. But who is your audience? In the world of online marketing, you have two audiences to appease: Google and potential clients. What Is Google Searching for? Search engines like Google, Yahoo!, and Bing use complex algorithms to… Read more »

How to Avoid Overusing Keywords in Your Copy

It is a well-known fact that content is king, and a skillfully written page can make the difference in turning a potential client into a paying customer. One of the most important aspects of writing copy for Internet marketing is the seamless incorporation of keyword phrases into the copy. Here are several tips to help… Read more »