You may be an expert in your business, a leader in your industry, but when it comes to writing your website, you may feel like a total N00b.
Posts Categorized: Copywriting
Google’s algorithm provides better ranking for sites it deems high-quality. But what is a high-quality site according to Google?
Good copywriting matters. It not only drives traffic to your site, but also brings in the right kind of traffic—potential customers who are already searching for the product you offer.
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind,… Read more »
When it comes to optimizing your Web site for the search engines, it is important to have solid content that skillfully utilizes the phrases people are actually using in the search engines to find the types of products or services you offer (see Woo Them with Words). It is equally as important to create content… Read more »
Chances are at some point, somewhere you’ve read, or heard (or admit it—written), a lovey-dovey romance letter. Whether you’re a softie at heart or have Clint Eastwood’s constant scowl, you know that those letters are just a little too sweet. If you’ve ever wondered what makes them so-sweet-they’re –cavity-causing or why you want to just… Read more »
One of the biggest challenges many people face when optimizing their site for the search engines is getting quality backlinks (links to your site from other sites). While automated link building services may sound tempting, you could cause serious harm to your site if you do not ethically build your backlink network with other quality… Read more »
The most important rule to remember when writing copy for your Web site is to know your audience. But who is your audience? In the world of online marketing, you have two audiences to appease: Google and potential clients. What Is Google Searching for? Search engines like Google, Yahoo!, and Bing use complex algorithms to… Read more »
It is a well-known fact that content is king, and a skillfully written page can make the difference in turning a potential client into a paying customer. One of the most important aspects of writing copy for Internet marketing is the seamless incorporation of keyword phrases into the copy. Here are several tips to help… Read more »
Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers. While search engines are always improving their