Simple Tips to Write (Better) Web Copy
Good copy will keep the right audience intrigued.
You may be an expert in your business, a leader in your industry, but when it comes to writing your website, you may feel like a total N00b. Continue reading
How does Google define Quality Content?
Quality content will make your website more reputable in the eyes of Google.
Google’s algorithm provides better ranking for sites it deems high-quality. But what is a high-quality site according to Google? Continue reading
Why Good Copy Matters
The proper words will attract the right crowd.
Good copywriting matters. It not only drives traffic to your site, but also brings in the right kind of traffic—potential customers who are already searching for the product you offer. Continue reading
A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours. Continue reading
Write to Your Target Audience
When it comes to optimizing your Web site for the search engines, it is important to have solid content that skillfully utilizes the phrases people are actually using in the search engines to find the types of products or services you offer (see Woo Them with Words). It is equally as important to create content that is written directly to your target audience.
While using strategic keyword phrases is important to get people to your site, you won’t experience much of a conversion rate if you don’t write in such a way as to connect with your target audience. Continue reading
Absolutely Atrocious Adjectives: Quickly Killing Conversions
Chances are at some point, somewhere you’ve read, or heard (or admit it—written), a lovey-dovey romance letter. Whether you’re a softie at heart or have Clint Eastwood’s constant scowl, you know that those letters are just a little too sweet. If you’ve ever wondered what makes them so-sweet-they’re –cavity-causing or why you want to just roll your eyes and laugh, the answer is simple—adjectives. Continue reading
Link Baiting: How to Get Great Links with Great Content
One of the biggest challenges many people face when optimizing their site for the search engines is getting quality backlinks (links to your site from other sites). While automated link building services may sound tempting, you could cause serious harm to your site if you do not ethically build your backlink network with other quality web sites.
So, what’s a small business to do? Continue reading
What’s More Important: Google or People?
The most important rule to remember when writing copy for your Web site is to know your audience. But who is your audience? In the world of online marketing, you have two audiences to appease: Google and potential clients.
What Is Google Searching for?
Search engines like Google, Yahoo!, and Bing use complex algorithms to determine where your site should be placed in the search results, and it is the copywriter’s job to ensure that the search engines like what they see. So, what are the search engines looking for? Continue reading
How to Avoid Overusing Keywords in Your Copy
It is a well-known fact that content is king, and a skillfully written page can make the difference in turning a potential client into a paying customer. One of the most important aspects of writing copy for Internet marketing is the seamless incorporation of keyword phrases into the copy.
Here are several tips to help you use pertinent keyword phrases in such a way as to impress both the search engines and human visitors Continue reading
Content Spam: An Ever Increasing Problem
Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers.
While search engines are always improving their Continue reading