When it comes to optimizing your Web site for the search engines, it is important to have solid content that skillfully utilizes the phrases people are actually using in the search engines to find the types of products or services you offer (see Woo Them with Words). It is equally as important to create content that is written directly to your target audience.
While using strategic keyword phrases is important to get people to your site, you won’t experience much of a conversion rate if you don’t write in such a way as to connect with your target audience. Continue reading
Chances are at some point, somewhere you’ve read, or heard (or admit it—written), a lovey-dovey romance letter. Whether you’re a softie at heart or have Clint Eastwood’s constant scowl, you know that those letters are just a little too sweet. If you’ve ever wondered what makes them so-sweet-they’re –cavity-causing or why you want to just roll your eyes and laugh, the answer is simple—adjectives. Continue reading
The most important rule to remember when writing copy for your Web site is to know your audience. But who is your audience? In the world of online marketing, you have two audiences to appease: Google and potential clients.
What Is Google Searching for?
Search engines like Google, Yahoo!, and Bing use complex algorithms to determine where your site should be placed in the search results, and it is the copywriter’s job to ensure that the search engines like what they see. So, what are the search engines looking for? Continue reading
It is a well-known fact that content is king, and a skillfully written page can make the difference in turning a potential client into a paying customer. One of the most important aspects of writing copy for Internet marketing is the seamless incorporation of keyword phrases into the copy.
Here are several tips to help you use pertinent keyword phrases in such a way as to impress both the search engines and human visitors Continue reading
Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers.
While search engines are always improving their Continue reading