When it comes to building a strong SEO campaign, much effort is exerted in designing a strategy that will yield high rankings. And that’s as it should be. But all too often, an important component is overlooked: conversions.
If your website ranks high, but doesn’t get you more business, something is wrong. Continue reading
Creating a simple website is easy.
Building an effective online tool to get more clients from the Web is not.
As an Albuquerque business, it is important to realize that the way your website looks—and the way it functions—has the potential to make or break you online. If your site doesn’t establish trust, demonstrate authority and easily lead people through your sales funnel, it’s not doing its job. Continue reading
Getting more business from the Web demands carefully assessing your target audience before you lay the foundation of your search engine optimization (SEO) in Albuquerque.
It may sound like common sense, but all too often, businesses dive into SEO with hopes of high rankings for phrases that have not been adequately researched. This only ends in disappointment when traffic goes up, but conversions do not.
The key to good SEO: learn what drives your target audience, what they expect and how they search online so that you can focus on keyword phrases that will drive maximum results. Continue reading
How Utilizing Managed Search Engine Optimization Services Can Increase Your Profit
So, you’ve launched a new website. You’ve implemented your search engine optimization (SEO) strategy. You’ve tracked your Web analytics.
The good news is: you have loads of traffic!
The not-so-good news is: you have nothing to show for it.
Getting a lot of traffic to your business website won’t do you any good unless those visitors take action once they arrive there. Continue reading
If you’ve been reading this blog for any length of time, you know that having a website is not enough to be competitive in today’s marketplace. You’ve got to be easily accessible to potential clients. You’ve got to stand out from the competition. You’ve got to meet the needs of your target audience.
While it’s important to have a well-designed site that’s optimized for the search engines, it’s equally important to have a site that successfully converts your target audience into clients. (That is why you’ve invested all this money in a solid Web presence, right?).
Now, this is not an article about what a good conversion rate is; that varies for every industry. But, what we want to share with you are 5 things you can do to increase your website’s conversion rate: Continue reading
A lot of rumors have been and are being sounded regarding an overall decline in the usage of email. Many believe that the communication capabilities offered by social media platforms like Facebook are stealing users away from email and converting them into quick-message-junkies.
However, as far as “real” and reputable reports are concerned, these rumors are false. In fact, recent studies and surveys indicate that email is and will continue to grow in its marketability.
As search engines increasingly give ranking consideration to online reviews and other social media indicators, businesses need to understand the importance of cultivating online relationships with clients. With this need to be social comes fear of what consumers will post about a business online. Sure, positive comments from happy, satisfied customers are a sure-fire way to impress future clients and gain their trust. But, what about the rare unhappy client who posts a negative comment for all to see? Continue reading