#1 Most Overlooked Component of Good SEO
When it comes to building a strong SEO campaign, much effort is exerted in designing a strategy that will yield high rankings. And that’s as it should be. But all too often, an important component is overlooked: conversions.
If your website ranks high, but doesn’t get you more business, something is wrong. Continue reading
Why Hire an Albuquerque Web Designer?
Creating a simple website is easy.
Building an effective online tool to get more clients from the Web is not.
As an Albuquerque business, it is important to realize that the way your website looks—and the way it functions—has the potential to make or break you online. If your site doesn’t establish trust, demonstrate authority and easily lead people through your sales funnel, it’s not doing its job. Continue reading
Convert More: Reach your Target Audience in Albuquerque with SEO
Getting more business from the Web demands carefully assessing your target audience before you lay the foundation of your search engine optimization (SEO) in Albuquerque.
It may sound like common sense, but all too often, businesses dive into SEO with hopes of high rankings for phrases that have not been adequately researched. This only ends in disappointment when traffic goes up, but conversions do not.
The key to good SEO: learn what drives your target audience, what they expect and how they search online so that you can focus on keyword phrases that will drive maximum results. Continue reading
Sealing the Deal with Online Clients
So, you’ve gone through the process of creating a compelling Web site that entices visitors to purchase your services or products. When Web visitors are convinced to spend their money with you, is it easy for them to do so? Continue reading
Can Using Social Media Increase your Website Conversions?
As with every aspect of online marketing, your goal is to increase business. Whether you reach this goal through a website with quality SEO, social media marketing services or (ideally) a combination of both, the goal is the same. Websites are a tried and true method for online advertising but can the same be said with social media? Continue reading
Converting Visitors into Clients
How Utilizing Managed Search Engine Optimization Services Can Increase Your Profit
So, you’ve launched a new website. You’ve implemented your search engine optimization (SEO) strategy. You’ve tracked your Web analytics.
The good news is: you have loads of traffic!
The not-so-good news is: you have nothing to show for it.
Getting a lot of traffic to your business website won’t do you any good unless those visitors take action once they arrive there. Continue reading
5 Ways to Improve your Website’s Conversion Rate
If you’ve been reading this blog for any length of time, you know that having a website is not enough to be competitive in today’s marketplace. You’ve got to be 
easily accessible to potential clients. You’ve got to stand out from the competition. You’ve got to meet the needs of your target audience.
While it’s important to have a well-designed site that’s optimized for the search engines, it’s equally important to have a site that successfully converts your target audience into clients. (That is why you’ve invested all this money in a solid Web presence, right?).
Now, this is not an article about what a good conversion rate is; that varies for every industry. But, what we want to share with you are 5 things you can do to increase your website’s conversion rate: Continue reading
The Importance of Email in Digital Marketing
A lot of rumors have been and are being sounded regarding an overall decline in the usage of email. Many believe that the communication capabilities offered by social media platforms like Facebook are stealing users away from email and converting them into quick-message-junkies.
However, as far as “real” and reputable reports are concerned, these rumors are false. In fact, recent studies and surveys indicate that email is and will continue to grow in its marketability.
A recent Merkle study found that 87% of all Internet users checked their email at least once a day in 2010. The research also indicated that social Continue reading
The Value of Negative Reviews
As search engines increasingly give ranking consideration to online reviews and other social media indicators, businesses need to understand the importance of cultivating online relationships with clients. With this need to be social comes fear of what consumers will post about a business online. Sure, positive comments from happy, satisfied customers are a sure-fire way to impress future clients and gain their trust. But, what about the rare unhappy client who posts a negative comment for all to see? Continue reading
Image Optimization: What Is It and Why Is It Important?
Window shopping in the 21st century is not like your grandma’s window shopping; people still want to see pretty images but don’t want to travel far from their living room. Internet marketing has made digital window shopping a highly rated activity for kids and adults of all ages. Continue reading