Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on.
Posts Categorized: Conversions
When it comes to building a strong SEO campaign, much effort is exerted in designing a strategy that will yield high rankings. And that’s as it should be. But all too often, an important component is overlooked: conversions. If your website ranks high, but doesn’t get you more business, something is wrong.
Creating a simple website is easy. Building an effective online tool to get more clients from the Web is not. As an Albuquerque business, it is important to realize that the way your website looks—and the way it functions—has the potential to make or break you online. If your site doesn’t establish trust, demonstrate authority and easily… Read more »
Getting more business from the Web demands carefully assessing your target audience before you lay the foundation of your search engine optimization (SEO) in Albuquerque. It may sound like common sense, but all too often, businesses dive into SEO with hopes of high rankings for phrases that have not been adequately researched. This only ends… Read more »
So, you’ve gone through the process of creating a compelling Web site that entices visitors to purchase your services or products. When Web visitors are convinced to spend their money with you, is it easy for them to do so?
As with every aspect of online marketing, your goal is to increase business. Whether you reach this goal through a website with quality SEO, social media marketing services or (ideally) a combination of both, the goal is the same. Websites are a tried and true method for online advertising but can the same be said… Read more »
How Utilizing Managed Search Engine Optimization Services Can Increase Your Profit So, you’ve launched a new website. You’ve implemented your search engine optimization (SEO) strategy. You’ve tracked your Web analytics. The good news is: you have loads of traffic! The not-so-good news is: you have nothing to show for it. Getting a lot of traffic… Read more »
If you’ve been reading this blog for any length of time, you know that having a website is not enough to be competitive in today’s marketplace. You’ve got to be easily accessible to potential clients. You’ve got to stand out from the competition. You’ve got to meet the needs of your target audience. While it’s… Read more »
A lot of rumors have been and are being sounded regarding an overall decline in the usage of email. Many believe that the communication capabilities offered by social media platforms like Facebook are stealing users away from email and converting them into quick-message-junkies. However, as far as “real” and reputable reports are concerned, these rumors… Read more »
As search engines increasingly give ranking consideration to online reviews and other social media indicators, businesses need to understand the importance of cultivating online relationships with clients. With this need to be social comes fear of what consumers will post about a business online. Sure, positive comments from happy, satisfied customers are a sure-fire way… Read more »