Posts Categorized: Branding

Engaging Clients at Every Step

Cultivating lasting relationships with clients has never been easier—or harder—than it is now. While there are a variety of social media platforms through which you can connect with clients and establish meaningful relationships, it’s also easier than ever for consumers to comparison shop your business with others around the world. To make sure you are… Read more »

Why Won’t My Ad Run on Google AdWords?

While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.

Managing Negative Online Reviews: When to Engage and When to Ignore

We are getting great info at PubCon this week! Heard another great speaker, Tony Wright (CEO of WrightIMC), present information about how to effectively, manage negative reviews manage negative reviews during the “Reputation Management: Monitoring your Brands Online” panel discussion yesterday. Main things we took away from Tony are below.

How to Proactively Manage Your Online Reputation

At this year’s PubCon conference, co-founder and COO of Outspoken Media, Rhea Drysdale presented useful information regarding how to be proactive in managing your online reputation. Many only worry about reputation management once a problem arises, but it’s important to be proactive in creating a favorable impression for your business on the Internet. Why?