Posts Categorized: Branding

Branding Your Business Online

For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.”

Social Media Secrets of Big Brands: Coca-Cola

Last week we talked about the huge success YouTube is having on Facebook. Today, we’re discussing Coca-Cola, the second largest fan page on Facebook. While YouTube’s strategy appears to be largely focused on using techniques to generate user involvement, Coca-Cola has taken a decidedly different approach. In fact, they call their approach to social media:… Read more »

Social Media Secrets of Big Brands: YouTube

It’s no secret. Today’s best marketing practices are increasingly social. As social media platforms like Facebook and Twitter continue to gain momentum as primary places for people to connect, share information and be entertained, a company’s brand is shaped more by the way people are talking about it than any clever ad campaign or company… Read more »

Engaging Clients at Every Step

Cultivating lasting relationships with clients has never been easier—or harder—than it is now. While there are a variety of social media platforms through which you can connect with clients and establish meaningful relationships, it’s also easier than ever for consumers to comparison shop your business with others around the world. To make sure you are… Read more »

Why Won’t My Ad Run on Google AdWords?

While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.

Beware of SEO Look-Alikes

Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.