Why Won’t My Ad Run on Google AdWords?
While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign. Continue reading
Beware of SEO Look-Alikes
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet. Continue reading
Ford Motor Company Ditches Super Bowl for Social Media
Implications of Major Companies Embracing Social Media Marketing Campaigns
Obtaining a television slot during the Super Bowl at upwards of $86,000.00 per second has typically been an advertiser’s dream destination. But the marketing world may soon experience some shifts in the game of business. Continue reading
Managing Negative Online Reviews: When to Engage and When to Ignore
We are getting great info at PubCon this week! Heard another great speaker, Tony Wright (CEO of WrightIMC), present information about how to effectively, manage negative reviews manage negative reviews during the “Reputation Management: Monitoring your Brands Online” panel discussion yesterday. Main things we took away from Tony are below. Continue reading
Responsible Online Reputation Management
SonicSEO.com will be at the 2010 PubCon conference in Las Vegas, NV all week. Yesterday we heard Andy Beal, founder of Trackur and well known digital marketing consultant, provide a little more insight on responsible online reputation management. Below are some key insights we gathered. Continue reading
How to Proactively Manage Your Online Reputation
At this year’s PubCon conference, co-founder and COO of Outspoken Media, Rhea Drysdale presented useful information regarding how to be proactive in managing your online reputation. Many only worry about reputation management once a problem arises, but it’s important to be proactive in creating a favorable impression for your business on the Internet. Why? Continue reading
Why Online Reputation Management Is So Important
Todd Friesen, VP of Search at Position Technologies who is also known as the Oilman, spoke at a PubCon panel today entitled, “Reputation Management: Monitoring Your Brands Online.” The Oilman focused on the importance of managing your online reputation. Here’s what we gathered: Continue reading
Google Reputation Management
Wow! Just heard Andy Beal’s talk on Google reputation management at PubCon. As the CEO of Trackur, the leading expert in online reputation tracking and management, Andy discussed 5 keys to Google reputation management that we now share with you: Continue reading