Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18).
Posts Categorized: Branding
For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.”
Today is the final day in our Social Media Secrets of Big Brands series. Earlier we looked at what YouTube and Coca-Cola are doing for social media success. Today, we will look at Starbucks. With over 19 million likes, Starbucks is the third most popular brand on Facebook.
Last week we talked about the huge success YouTube is having on Facebook. Today, we’re discussing Coca-Cola, the second largest fan page on Facebook. While YouTube’s strategy appears to be largely focused on using techniques to generate user involvement, Coca-Cola has taken a decidedly different approach. In fact, they call their approach to social media:… Read more »
It’s no secret. Today’s best marketing practices are increasingly social. As social media platforms like Facebook and Twitter continue to gain momentum as primary places for people to connect, share information and be entertained, a company’s brand is shaped more by the way people are talking about it than any clever ad campaign or company… Read more »
After you have invested in Search Engine Optimization and made the commitment to stick it out for the long haul, it is now time to promote your newly optimized site. While your site is working its way to the top of the search engine results pages (SERPs), you need to tell your current and potential… Read more »
Cultivating lasting relationships with clients has never been easier—or harder—than it is now. While there are a variety of social media platforms through which you can connect with clients and establish meaningful relationships, it’s also easier than ever for consumers to comparison shop your business with others around the world. To make sure you are… Read more »
While you are waiting for your site to be properly optimized by an experienced Search Engine Optimization firm, you may consider investing in a Pay-per-Click (PPC) advertising campaign to increase your online visibility. Google AdWords provides a simple service to help you manage your PPC campaign.
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet.
Implications of Major Companies Embracing Social Media Marketing Campaigns Obtaining a television slot during the Super Bowl at upwards of $86,000.00 per second has typically been an advertiser’s dream destination. But the marketing world may soon experience some shifts in the game of business.