Avoiding Identity Crisis: The Importance of a Stable Brand
Stay TRUE to YOU.
A brand is your company’s presence in the world—online and off. A brand is the personality you exude and the promise you extend through the products and services you deliver and the way you deliver them. A brand is more than a logo, but a logo (and your language and the advertising channels through which your logo and language appear) is a huge part of your brand. Continue reading
Branding: It’s More than Marketing
Clients. They’re why your business exists. Their needs create the demand for your goods and services. Their money exchanged for your goods and services allows you to turn a profit. The continued demand and revenue stream depend on attracting new and cultivating loyal clients. To successfully do that, you need more than advertising, more than marketing…you need branding. Continue reading
A Beginner’s Guide to Finding the Right SEO Company, Part 3: SEO Industry Best Practices, or What You Should Look for in an SEO Company
So far in Parts 1 and 2, we’ve told you exactly what not to look for in an SEO company and why. To summarize: watch out for signs that an SEO company is just a design firm parading around as an SEO company or that an SEO company has only their best interests in mind, not yours. Continue reading
Lessons from #McDStories, a Social Media Campaign Gone Wrong
Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18). Continue reading
Branding Your Business Online
For a new company, achieving the status of “brand” as quickly as possible is an ideal outcome. It means you’ve made it. It means that when people think about whatever sort of product or service you offer, they think about you. Coffee? You think “Starbucks.” Cola? You think “Coke.” Jeans? You think “Levis.” Continue reading
Social Media Secrets of Big Brands: Starbucks
Today is the final day in our Social Media Secrets of Big Brands series. Earlier we looked at what YouTube and Coca-Cola are doing for social media success. Today, we will look at Starbucks. With over 19 million likes, Starbucks is the third most popular brand on Facebook. Continue reading
Web Site Promotion and Search Engine Optimization
After you have invested in Search Engine Optimization and made the commitment to stick it out for the long haul, it is now time to promote your newly optimized site. While your site is working its way to the top of the search engine results pages (SERPs), you need to tell your current and potential customers that you are here to stay. Create a Web presence and work it! Continue reading
Engaging Clients at Every Step
Cultivating lasting relationships with clients has never been easier—or harder—than it is now. While there are a variety of social media platforms through which you can connect with clients and establish meaningful relationships, it’s also easier than ever for consumers to comparison shop your business with others around the world. To make sure you are engaging clients and fostering that all important relationship that keeps them coming to you with their business, consider reaching out to consumers at every step of the buying process. Continue reading