The Avengers: SEO Style
Super Hero SEO Powers
The Avengers started the summer movie season with a bang this past weekend, shattering records like Thor’s hammer shatters glass. If you’ve seen the movie (or even a preview), you know that the members of the Avengers work together as a team to save the world from destruction. At SonicSEO.com, we’re a lot like the Avengers! Continue reading
SEO: Effectively Bringing Sales and Revenue to Med Spas…and More
A recent study published in the Medical Spa MD Physician Report by Medical Spa MD revealed that SEO is the number one way to effectively bring sales and revenue to med spas. Continue reading
Numbers that Really Count
Understanding the Traffic Statistics of Your Web Site
The purpose of a Web site is to bring lots of traffic to your site, right? Wrong. The purpose of a Web site is not to simply bring people to your site, but draw in a targeted audience that translates into a high conversion rate (customers). Continue reading
Tracking Success – Adobe Site Catalyst Helps Us to Help Your Business
Long regarded as one of the leading analytics software suites available, Adobe Site Catalyst (formerly known as Omniture) gives its users an unprecedented ability to gather and analyze data pertaining to all aspects of a website. Continue reading
Do People Love Your Web Site?
How to Attain Effective Search Engine Optimization Placement
Everyone wants a website that is hip, attention-grabbing and provides a pleasant user experience. Yet, capturing the interest of online visitors is easier said than done. Continue reading
Analyze This
As we’ve discussed before, analytics is an extraordinarily useful tool in Internet marketing, and one of the key ways Internet marketing stands apart from traditional marketing. The wealth of hard data at your fingertips lets you know exactly what is and is not working, allowing you to spend your marketing budget far more efficiently than ever before. Here are some key analytics to keep in mind: Continue reading
Analytics and Social Media
One of the primary reasons that businesses online were attracted to Search Engine Marketing (SEM) strategies like Search Engine Optimization and Pay-Per-Click was because they offered ways to track marketing investments dollar for dollar.
As more and more users are being found to be on social media sites like Facebook, Twitter and LinkedIn, businesses are investing more and more dollars into targeting audiences there. As more money is being invested, more and more businesses are calling for the ability to track ROI as pertains to social media marketing (SMM) campaigns.
Why?
Investments in SMM is increasing.
eMarketer predicts that over 3 billion dollars will be invested into targeting users on social media sites in 2011. With this much money being spent, businesses want to know how effective their dollars are. Continue reading
Top Ten Search Engine Optimization Tips–#10 Analytics
SonicSEO.com is committed to providing superior search engine optimization to businesses seeking to expand their reach online. Part of our mission is to enhance awareness of good SEO by educating consumers and promoting ethical search engine optimization within the industry. Continue reading
Online Advertising—You Need to Get in on the Action!
As dollars for print advertising continue to fall, dollars for online advertising are on the rise. eMarketer reported in December 2010 that online advertising dollars have surpassed print advertising dollars and are expected to be on the rise through 2014 with an estimated $40 billion being put into online advertising. 
You might find yourself asking why. There are a couple of reasons that stand out immediately. One is that more and more people are turning to the internet to get their information, make decisions about purchasing and actually purchasing products and services online. Another reason is that online advertising can be relied on for actual figures to determine your true ROI. Unlike print advertising, online advertising has a more accurately measurable outcome. Continue reading
Using Analytics to Improve Conversions
In the world of online marketing and Search Engine Optimization (SEO), getting visitors to your Web site is only the first hurdle to overcome for a business. It is like having shoppers come into your store and walk around. The next logical step is to get them to actually purchase your goods or services—a conversion.
Conversions and Analytics
Converting potential clients into paying customers online is a complex task that requires skilled SEO. One important aspect of SEO is the analytics used to track website activity. Understanding analytics can be overwhelming; so, we’ll take it slow. Below is information for two of the analytics used to track website behaviors and how to use each one for improving your website’s ability to convert visitors into buyers. Continue reading