The Avengers started the summer movie season with a bang this past weekend, shattering records like Thor’s hammer shatters glass. If you’ve seen the movie (or even a preview), you know that the members of the Avengers work together as a team to save the world from destruction. At SonicSEO.com, we’re a lot like the Avengers! Continue reading
Understanding the Traffic Statistics of Your Web Site
The purpose of a Web site is to bring lots of traffic to your site, right? Wrong. The purpose of a Web site is not to simply bring people to your site, but draw in a targeted audience that translates into a high conversion rate (customers). Continue reading
Long regarded as one of the leading analytics software suites available, Adobe Site Catalyst (formerly known as Omniture) gives its users an unprecedented ability to gather and analyze data pertaining to all aspects of a website. Continue reading
As we’ve discussed before, analytics is an extraordinarily useful tool in Internet marketing, and one of the key ways Internet marketing stands apart from traditional marketing. The wealth of hard data at your fingertips lets you know exactly what is and is not working, allowing you to spend your marketing budget far more efficiently than ever before. Here are some key analytics to keep in mind: Continue reading
In the world of online marketing and Search Engine Optimization (SEO), getting visitors to your Web site is only the first hurdle to overcome for a business. It is like having shoppers come into your store and walk around. The next logical step is to get them to actually purchase your goods or services—a conversion.
Conversions and Analytics
Converting potential clients into paying customers online is a complex task that requires skilled SEO. One important aspect of SEO is the analytics used to track website activity. Understanding analytics can be overwhelming; so, we’ll take it slow. Below is information for two of the analytics used to track website behaviors and how to use each one for improving your website’s ability to convert visitors into buyers. Continue reading