Google is constantly changing things to improve the end-user experience. A lot of those changes are subtle and likely go unnoticed by the average person, but for an SEO company, keeping an eye on (more…)
Google’s search algorithms keep changing a number of times every year, always with the goal of providing better quality and more relevant content to searchers. So with ever-changing SEO, what should small businesses remember to stay on top and ahead of their competitors?
Changes don’t need to be dramatic
No matter how many times Google changes its algorithm, the basics of white hat SEO remain the same: Businesses should focus on (more…)
Paid SEO – otherwise known as paid search or search engine advertising — is an ideal option for those looking at quick results from online marketing. If you are in the retail business, organic SEO combined with paid marketing techniques like PPC can boost your marketing efforts significantly. Paid SEO, especially, can help your (more…)
Videos are an effective tool for social media marketing, and when done right they can really amp your promotional strategy. As videos become more popular across sites like Facebook and Twitter, taking advantage of the trend can be a smart move for some businesses. Consider these tips for making (more…)
Ranking in search engines used to be all about having as many relevant keywords as possible. As algorithms changed, the focus shifted towards providing quality content based on whatever the search in question was. Now, with the (more…)
With the popularity of accessing the internet on mobile devices, Google has updated their mobile-friendly algorithm. What does this mean for people who are striving to rank higher and attract more customers? It’s actually a great move for (more…)
Social media is here to stay. If social media marketing was big in 2015, it is going be bigger in 2016. Here are a few ways social media can help your business this year:
Social media is still among best platforms to connect with existing and potential customers across the world: Not only can you (more…)
Organic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year:
• Tell a story – Everyone loves a good story. One of the most effective ways of sending a message to your target audience is to (more…)
Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.
When people search for your company, you want them to (more…)
SEO exists to boost your site’s visibility in search results. But once people have found you online, your site also needs to do the work of converting those visitors into customers – and that’s where great web design and compelling writing come into play.
Your site needs to (more…)