Search engine optimization is driven by technology and innovation. As the internet becomes more sophisticated and new search engine technology emerges to meet the changing demands of web users, companies must modify their SEO strategies in order to be (more…)
The internet is a global marketplace, but you may not have a need for such a wide audience – which is why targeting your SEO to the right market is so important. The core principles of search engine optimization are (more…)
SEO practices have evolved and come a long way and Google’s algorithms have become even complex, which means that use of keywords alone is not enough to get to the top search engine results page. If you are an entrepreneur, you probably have plenty on your plate already without trying to master SEO — which is why you should leave the job to professionals!
What Does an SEO Do for You?
From on-page optimization to the overall website optimization, an SEO professional can (more…)
There was a time when Internet search engines were based on subjects and keywords. Back when the Internet was primarily a research tool, it made sense that users would approach it the way you might look for (more…)
For a while now, Google has made its Google Map results front-and-center in search results, allowing searchers to immediately find nearby businesses that may fit their needs. Google has now started selling (more…)
Google is constantly changing things to improve the end-user experience. A lot of those changes are subtle and likely go unnoticed by the average person, but for an SEO company, keeping an eye on (more…)
Google’s search algorithms keep changing a number of times every year, always with the goal of providing better quality and more relevant content to searchers. So with ever-changing SEO, what should small businesses remember to stay on top and ahead of their competitors?
Changes don’t need to be dramatic
No matter how many times Google changes its algorithm, the basics of white hat SEO remain the same: Businesses should focus on (more…)
Paid SEO – otherwise known as paid search or search engine advertising — is an ideal option for those looking at quick results from online marketing. If you are in the retail business, organic SEO combined with paid marketing techniques like PPC can boost your marketing efforts significantly. Paid SEO, especially, can help your (more…)
Videos are an effective tool for social media marketing, and when done right they can really amp your promotional strategy. As videos become more popular across sites like Facebook and Twitter, taking advantage of the trend can be a smart move for some businesses. Consider these tips for making (more…)
Ranking in search engines used to be all about having as many relevant keywords as possible. As algorithms changed, the focus shifted towards providing quality content based on whatever the search in question was. Now, with the (more…)