How to Reach Mobile Users

Increasingly, people are using smart phones and other mobile devices to access the Web – and if you’re not easily accessible on their device, a user won’t think twice about going to your competitors instead.

There are multiple options for capturing the attention and interest of (more…)

PPC Campaigns: Why You Should Always Say Thank-You

Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if you don’t set up the right landing and confirmation pages, you’re missing out on a big opportunity. (more…)

The Many Faces of Social Media

People often talk about social media as though every site were essentially the same. In reality, each social media site has its own core demographic, culture and content strategy – and only by understanding how each site works can you choose the right social media platform to connect with your audience and craft a brand message that will resonate with them. (more…)

Everyone Searches Differently

Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask for things. If you don’t optimize a site for a variety of keywords – including some words you might never think to use in your niche – you’re (more…)

Your Business Website Exists to Drive Conversions

Internet MarketingAs a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves.

So much of what we talk about when it comes to SEO is based around appealing to search engines – but you might be surprised to learn that a lot the strategies we employ at are chosen specifically (more…)