Five years ago, mobile video was practically nonexistent. That’s no longer the case. According to a recent study, over half of all mobile users watch videos, with 35% of users watching videos longer than five minutes. Videos are also becoming increasingly popular on social media, which is the second-most powerful discovery tool for (more…)
Increasingly, people are using smart phones and other mobile devices to access the Web – and if you’re not easily accessible on their device, a user won’t think twice about going to your competitors instead.
There are multiple options for capturing the attention and interest of (more…)
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that (more…)
Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if you don’t set up the right landing and confirmation pages, you’re missing out on a big opportunity. (more…)
Google and Facebook both offer targeted ad placement, using metrics to place your ad in front of people who are likely to be interested in what you have to offer. In both cases, the ad campaigns are pay-per-click (PPC), meaning that you will only pay for ads that viewers click on. (more…)
A marketing strategy is designed to do one thing—bring customers to you. This can range from billboards to television ads to clickable banners on a website. However, consumers are learning to overlook a wide variety of traditional marketing techniques. This is why (more…)
People often talk about social media as though every site were essentially the same. In reality, each social media site has its own core demographic, culture and content strategy – and only by understanding how each site works can you choose the right social media platform to connect with your audience and craft a brand message that will resonate with them. (more…)
Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask for things. If you don’t optimize a site for a variety of keywords – including some words you might never think to use in your niche – you’re (more…)
As a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves.
So much of what we talk about when it comes to SEO is based around appealing to search engines – but you might be surprised to learn that a lot the strategies we employ at SonicSEO.com are chosen specifically (more…)
You’ve probably noticed that when it comes to searching for local businesses, Google displays its search results a little differently than when you’re browsing other topics. When you type in a keyword related to a local business, one of the first things you’re likely to see is a map with relevant businesses, and (more…)