Facebook users in New Zealand, got a special treat this new year: a new look for their timelines. The Kiwis are a popular demographic for testing beta versions of Facebook’s developments. The reports of timeline’s revamp started in January when users started tweeting screenshots and blogging the new features. The second wave hit early this week, suggesting that the company is finding the new look successful.
The new timeline is market-savvy and more user-friendly. It gives some of the user freedom back that was taken away when the timeline feature fully integrated in January of 2012. A lot of users felt trapped within the layout and restricted with content. They liked the new features, but they didn’t like their lack of freedom in presenting it. The new version recognizes this problem and offers some solutions.
Here’s what the New Zealanders are reporting: Continue reading
A brand is your company’s presence in the world—online and off. A brand is the personality you exude and the promise you extend through the products and services you deliver and the way you deliver them. A brand is more than a logo, but a logo (and your language and the advertising channels through which your logo and language appear) is a huge part of your brand. Continue reading